The Netflix style all-you-can-fly by-the-seat private flight membership seller had launched flights in Europe last year

Surf Air last week has retreated from Europe. It comes less than 18 months after it launched flights with a single Embraer Phenom 300 and the promise of additional aircraft, including the Pilatus PC-12. As part of the launch, Surf Air had recruited the former chairman of the British Airways – American Airlines transatlantic alliance Simon Talling-Smith and had enlisted Flairjet, the U.K. operator owned by Directional Aviation to operate its Phenom.