In advance of its public listing on the New York Stock Exchange, the company presented analysts its lofty ambitions to revolutionize private jet access
Wheels Up founder Kenny Dichter believes the addressable market for private aviation can grow from its current $31 billion to $80 billion by 2025. It plans to be a key driver. Here’s how…
A detailed overview of each presentation during Wheels Up’s Analyst Day
“So if you’re tired of the same old story…turn some pages.” – REO Speedwagon
Ready or not, Kenny Dichter and Wheels Up plan to change the face of private jet access. It’s a big leap from marketing ploys like selling memberships through Costco. Beyond stump speeches at industry conferences, there will be the harsh spotlight from being a publicly traded company. If he’s successful, the lifelong entrepreneur will find his name alongside aviation innovators such as Pan Am founder Juan Trippe, former American Airlines chairman Robert Crandall, who ignited revenue management and frequent flyer programs, and inventor of fractional private jet ownership, Richard Santulli. The latter created NetJets, the world’s largest private jet operator, and gave Dichter his entree into the industry. In fact, Dichter might fly higher than all of them. Success would make Dichter the Jeff Bezos of private jets.
In a two-hour presentation to financial analysts Friday morning, the founder and CEO of Wheels Up, along with his leadership team, discussed various milestones, projected growth, and insights on where it’s coming from. More than that, they unveiled a dramatic vision for a private aviation marketplace they say could more than double the addressable market by 2025, democratizing the segment down to low single-digit millionaires. It will certainly be key in their plan to grow revenues from $695 million last year to over $2.1 billion by 2025.
Kenneth Dichter, Founder, Chairman of the Board and Chief Executive Officer Dave Holtz, Chairman, Operations Todd Smith, Chief Financial Officer Lee Applbaum, Chief Marketing Officer Stephanie Chung, Chief Growth Officer Greg Greeley, Advisor, Wheels Up Marketplace Laura Heltebran, Chief Legal Officer Jason Horowitz, Chief Business Officer Stevens J. Sainte-Rose, Chief People Officer Ken Napolitano, Chief Sales Officer Daniel Tharp, Chief Platform Officer, Operator Services Phil Dodyk, Chief Aircraft Management Officer Gregg Fahrenbruch, Executive Vice President, 1P Operations Ravi Thakran, Director Timothy Armstrong, Director
Delta Air Lines, Aspirational Consumer Lifestyle, Avianis, Mountain Aviation
Wheels Up Experience Inc. is the new name of Wheels Up Partners Holdings LLC following its merger with Aspirational Consumer Lifestyle Corp in July 2021, making it a public company. It continues to be known as Wheels Up.
The acquisition of Delta Private Jets made Delta Air Lines the largest shareholder in the company (Review private jet fractional and membership company M&A activity with our PRIVATE AVIATION DEAL BOOK.) Following Wheels Up’s IPO, Delta Air Lines remains the largest shareholder.
Its most recent changes, announced on Nov. 1, 2022, go into effect on Dec. 1, 2022.
It has a wide variety of partnerships, including the NFL Players Association, Porsche, American Express, Costco, Landry’s, Waldorf Astoria, and Inspirato.
It said it would launch a helicopter service via a partnership with Textron Bell in 2021. No further announcements have been made.
The company was founded in 2013 by its CEO Kenny Dichter and veterans of Marquis Jet Partners. It is based in New York City.
Following a SPAC merger with Aspirational Consumer Lifestyle, Wheels Up is a pure-play publicly traded private jet operator and a broker. It trades on the NYSE under the symbol UP.
Wheels Up is included in Private Jet Card Comparisons’ database of over 50 jet card providers, enabling you to compare programs in minutes.
When was the company founded?
Who owns Wheels Up?
The company is publicly traded on the NYSE as UP. Delta Air Lines is the largest shareholder with 52 million shares, representing 21.3% of oustanding shares. Fidelity related entities hold 17.5 million shares. Founder Kenny Dichter owns 13.2 million shares, representing 5.4% of equity as of February 2022.
Who is the CEO?
Kenny Dichter is the founder and CEO. He previously founded Marquis Jet Partners in 2001 generating approximately $4 billion in jet card sales before selling to NetJets in 2010.
How are aircraft sourced?
The company uses owned and managed aircraft, plus private jets from vetted charter operators. As of December 2021, it has approximately 250 owned, leased, and managed aircraft.
The first-year initiation fee for families and individuals is $17,500 for its Core membership. Renewal is $8,500. It also has a corporate program, while the Wheels Up Connect program targets flight-sharing and is priced at $2,950. In addition to selling directly to the public, since 2015 a Wheels Up Costco partnership allows members of the big-box retailer to join at a discount.
Do they provide guaranteed availability?
Yes, with limited exceptions based on program level
Is the hourly rate guaranteed?
Yes. On its Core Membership and Corporate Membership, Wheels Up offers capped hourly rates. It then tries to provide lower rates using its owned and managed fleet of over 350 aircraft and an additional safety-vetted fleet of over 1,200 private jets and turboprops.
Can jet card holders/members use multiple aircraft at the same time?