Wheels Up names former Amazon, Airbnb head as Chief Marketplace Officer

Wheels Up app

As Wheels Up continues its push to digitalize and democratize the industry, Chief Marketplace Officer Vinayak Hegde lays out a vision of what’s ahead

Wheels Up is continuing to add to its all-star executive line-up. As it prepares to become a publicly traded company, the New York-based private aviation services provider has plucked alumni of GE, Airbnb, Amazon, Hilton, NetJets, Grey Goose, and the Air Force. The latest addition, Vinayak Hegde as chief marketplace officer, brings more digital marketplace and public company experience.

Inside Wheels Up’s plan to be the Amazon of private jets

Wheels Up

In advance of its public listing on the New York Stock Exchange, the company presented to analysts its lofty ambitions to revolutionize private jet access

Wheels Up founder Kenny Dichter believes the addressable market for private aviation can grow from its current $31 billion to $80 billion by 2025. It plans to be a key driver. Here’s how…

A detailed overview of each presentation during Wheels Up’s Analyst Day

Ready or not, Kenny Dichter and Wheels Up plan to change the face of private jet access. It’s a big leap from marketing ploys like selling memberships through Costco.

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