Industry icon Kenn Ricci’s Directional Aviation is majority owner of Flexjet, Sentient Jet, Skyjet, Nextant Aviation and has been a force behind next-generation supersonic flying
The Living Legends of Aviation has renamed its award honoring aviation entrepreneurs for their lifetime achievements to be the Kenn Ricci Lifetime Aviation Entrepreneur Award after past winner and founder of Directional Aviation, the parent of companies including Flexjet, Sentient Jet, Skyjet, Nextant Aerospace and Constant Aviation. The Living Legends of Aviation was created to honor accomplished men and women in aviation and to support the Kiddie Hawk Air Academy, which is dedicated to introducing, educating, and sparking children’s interest in aviation.
Skyjet Explorer will compete in the private jet Membership segment, including Wheels Up, JetSmarter and XOJET
Choices, choices, choices. In the private jet card and membership sector, the diversity of offers continues to grow. Directional Aviation yesterday announced it is expanding its coverage of the private aviation travel market by introducing its first pay-as-you-fly membership program. The company, which owns Flexjet, Sentient Jet and Skyjet is using the latter to introduce the new product, billed as Skyjet Explorer. Flexjet sells fractional ownership shares and leases, plus jet cards; Sentient focuses exclusively on jet cards and until now Skyjet had been an on-demand charter provider.
Directional Aviation’s Sentient Jet, preferred aviation partner for a second year in a row with the Kentucky Derby, announced it will provide expanded travel services through Derby Air powered by Sentient Jet, according to a press release.
Less than three years after acquiring fractional aviation provider Flexjet from Canadian aircraft manufacturer Bombardier and positioning it as a luxury entrant alongside its existing subsidiary Flight Options, which it focused on selling fractional shares of used jets, Cleveland-based Directional Aviation is planning to phase out the latter brand and focus on the former’s Red Label service, introduced last year.