Directional Aviation’s Skyjet Launches First Private Jet Membership Program

Skyjet Explorer will compete in the private jet Membership segment, including Wheels Up, JetSmarter and XOJET

 

Choices, choices, choices. In the private jet card and membership sector, the diversity of offers continues to grow. Directional Aviation yesterday announced it is expanding its coverage of the private aviation travel market by introducing its first pay-as-you-fly membership program. The company, which owns Flexjet, Sentient Jet and Skyjet is using the latter to introduce the new product, billed as Skyjet Explorer. Flexjet sells fractional ownership shares and leases, plus jet cards; Sentient focuses exclusively on jet cards and until now Skyjet had been an on-demand charter provider. 

Sentient Jet Expands Kentucky Derby Partnership; Hosts Bobby Flay Event

Directional Aviation’s Sentient Jet, preferred aviation partner for a second year in a row with the Kentucky Derby, announced it will provide expanded travel services through Derby Air powered by Sentient Jet, according to a press release. 

Directional Aviation Plots A New Flight Plan For Its Fractional Brands

Less than three years after acquiring fractional aviation provider Flexjet from Canadian aircraft manufacturer Bombardier and positioning it as a luxury entrant alongside its existing subsidiary Flight Options, which it focused on selling fractional shares of used jets, Cleveland-based Directional Aviation is planning to phase out the latter brand and focus on the former’s Red Label service, introduced last year.