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If it’s Thursday, Wheels Up must be announcing a new partnership. Or we should say Wheels Up Experience, the new official name for the publicly traded private aviation provider.
Wheels Up may soon have a new ambassador in the form of super successful head basketball coach Bill Self. The University of Kansas disclosed that Self gets $240,000 in annual flight credits as part of his new lifetime contract to coach the team.
Kicking off its annual presence at the Masters, Wheels Up partnered with Golden Harvest Food Bank for a volunteer day. The country’s second-largest for-hire private aviation provider also made a grant providing 100,000 meals across the Food Bank’s 25-county service area.
Speaking on Dow Jones Marketwatch, Wheels Up’s Kenny Dichter says he thinks “when business travel and traditional vacation come back online, you may see 125%, 150% sort of demand levels.”