NetJets Europe Appoints ex-Prada Executive CEO; Brings Citation Latitude to London City Airport

NetJets Europe has a new CEO. With more than 25 years of global leadership experience, Mario Pacifico has been tapped to head NetJets’ operations in Europe and be based out of its London office.


According to a press release received by Private Jet Card Comparisons, Pacifico joins NetJets at a time of significant growth. In 2017, NetJets flights in Europe grew by 7.2% versus the same period in 2016, to a total of around 50,000 flights. Total NetJets flight hours in Europe were up 9.5%, more than double the amount of the wider industry. 

As Surf Air Struggles In Europe, What’s The Future For Private Jet Seat Sharing?

private jet membership comes to Europe

Surf Air’s growth in Europe has been tepid so far, however, it and others continue to pursue a by the seat private aviation model against a backdrop of mixed results


Seat sharing, where travelers buy single seats on private aircraft, either via memberships or on individual flights, is considered a growth area for business aviation getting plenty of play in consumer media. The major benefit is saving time at airports by using private aviation facilities while paying prices at or near what the commercial airlines charge. For short hops, it can cut total travel time significantly. However, the model may be in trouble once again. Two sources tell Private Jet Card Comparisons that upstart Surf Air Europe has recently pared back its marketing and sales team there. 

JetSmarter Follows Surf Air From Luton To London City Airport

JetSmarter and Surf Air both offer scheduled flights on private jets which can be reserved by the seat


Birds of a feather flock together. Or at least in this case private jet shuttle operators JetSmarter and Surf Air, both have now made the move to use London City Airport for flights, moving away from Luton Airport. JetSmarter said yesterday “starting January” all JetShuttles under three hours of flight time are moving to LCY. Included are flights to Paris, Geneva (weekly Light Jet), Milan and Nice. Luton will retain shuttles to New York, Moscow and a weekly Heavy Jet to Geneva. Biggin Hill will have a flight to Malaga, Spain.

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