Why Flexjet decided to launch Europe during a pandemic

Flexjet interior

Flexjet Europe managing director Marine Eugene tells the story behind Flexjet’s surprise decision to move forward with its launch last year

One of private aviation’s worst kept secrets was Flexjet’s planned entrance into Europe last May at the annual European Business Aviation Conference and Exhibition held annually in Geneva. Expectations were a big party and lots of festivities. For Flexjet, it was to be an important step in its never-ending battle with market leader NetJets.

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