Wheels Up adds whole aircraft sales unit

Wheels Up appoints Bergeson COO

Wheels Up Aircraft Sales enables the private aviation provider to offer one-stop shopping

Jet sharing, empty legs, on-demand charter, fixed-rate jet cards, aircraft management, MRO services, and now full aircraft sales brokering are under the Wheels Up brand

With a powerful digital presence and brand recognition only matched by market leader NetJets, Wheels Up is once again showing it intends to be a driving force in private aviation.

This morning’s announcement of Wheels Up Aircraft Sales puts the company into aircraft brokerage, acquisition, trade, and advisory services.

Is NetJets worth the price?

NetJets may be ubiquitous with the concept of fractional ownership, and by far the dominant player in the market, but the big question remains, is the unit of Berkshire Hathaway worth a premium?

(Updated Oct. 1, 2020) – There’s no question NetJets is the biggest player in the private aviation sector. And for the over 3,000 subscribers to Private Jet Card Comparisons since we launched just over three years ago (Thank you!), I get to talk with perhaps 20%. It is likely more day-in-day-out contact with private aviation consumers than any other journalist. And if there is one company that comes up more than others, it’s NetJets.

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