What Jet Smarter’s new by-the-seat private jet pricing structure means to you

Earlier this month JetSmarter allowed non-members to start booking flights. We’ve analyzed dozens of upcoming flights so you can see the price of these shared private jet flights


Earlier this month Private Jet Card Comparisons was first to report on JetSmarter’s move to allow non-members to book seats on its scheduled private jet flights. It also began allowing non-members to start their own shared charter flights. Needless to say, the move has raised the ire of non-members who were paying $7,950 ($4,950 annual fee plus $3,000 initiation charge) or more to join. JetSmarter’s CEO Sergey Petrossov told us that non-members would pay significantly higher prices than members. He said the idea was to generate trial, and then by making the difference significant, encourage newcomers to sign for membership.


At the same time, members who bought under terms that ended earlier this year which provided for free flights under three hours are complaining that there is lower availability to use their tokens – the no-cost currency for free flights – meaning they are now faced with paying for flights. If one wonders if the NetFlix model of paying one price and flying as much as you want or can works, the original model for JetSmarter, one needs only look as far as Surf Air’s troubles that came to light last weekend. While it has yet to be determined if JetSmarter’s model of charging for each flight will be profitable for the company, we decided to take a look at how the JetSmarter prices are shaking out.


JetSmarter Routes and Pricing


We specifically looked at New York to Florida routes as those are the ones where JetSmarter management says they have successfully made the semi-private private jet model work, plus routes from Chicago and Dallas where the company said it would be trying to gain new members with attractive non-member pricing. We only looked at flights that have availability to reserve seats as sold out flights don’t provide pricing information. All pricing comes from tech driven JetSmarter’s app, which is the central tool for the private aviation crowdsourcing play.


In terms of the prices members pay, in our analysis of 45 of JetSmarter’s scheduled shared private jet flights over the next month, we found members get an average 38.6% discount over non-members. The average non-member one-way private jet cost for a seat is $1,968 and the average member one-way private jet price for a seat is $1,207, so members save an average of $760 per flight.


We thought it was surprising that eight of the 11 biggest flight discounts for members – all over 49% – were between Chicago Midway Airport and Van Nuys Airport serving Los Angeles. In some cases, non-members are being asked to pay over $1,000 more, for example, $2,750 to $1,350. That would seem to fly in the face of JetSmarter’s goal of getting more new members in developmental markets, Chicago being one the company specifically referenced.


In terms of the markets where percentage-wise there was the least difference were flights between South Florida and Dallas to and from New York’s various airports, including Westchester County White Plains, Morristown, Farmingdale and Teterboro.


Will JetSmarter be able to pull commercial airline fliers over to the world of semiprivate flights? JetSmarter customers only have to show up at the private jet terminal 30 minutes before flights and usually are out of the airport 10 to 15 minutes or less after pulling up to the FBO. It means you can save a solid one to two hours of travel time using JetSmarter. The best price we found between South Florida and New York was $1,385 for non-members on July 7. Google Flights shows one-way nonstop first class flights from $327 to $588 on that day. From Dallas Love Field to Westchester County where non-members pay $1,135 on July 2 and July 19, the two dates there were flights with seats for sales – first class nonstop fares on Delta Air Lines and American Airlines range from $400 to $525. Only July 19, JetSmarter was at least in the game with nonstop first class fares ranging between $283 and $1,753.


Of course, one key question is how many of JetSmarter’s current members who joined when flights under three hours were free will now be willing to pay an average of over $1,000 per flight, at least for the routes that we checked out.


Below is our full private jet pricing comparisons of seats being sold by JetSmarter:


Route Date Aircraft Non-Member Member Discount Member Price  

Member Savings %

Van Nuys – Chicago Midway 12-Jul Gulfstream IVSP $2,140 $1,190 $950 55.6%
Van Nuys – Chicago Midway 19-Jul Gulfstream IVSP $1,850 $1,020 $830 55.1%
Chicago Midway – Van Nuys 23-Jul Gulfstream IVSP $2,400 $1,310 $1,090 54.6%
Palm Beach – White Plains 22-Jul Challenger 850 $1,980 $1,080 $900 54.5%
Van Nuys – Chicago Midway 5-Jul Gulfstream IVSP $1,755 $945 $810 53.8%
Chicago Midway – Van Nuys 9-Jul Gulfstream IVSP $2,550 $1,340 $1,210 52.5%
Van Nuys – Chicago Midway 26-Jul Gulfstream IVSP $2,290 $1,190 $1,100 52.0%
Ibiza – London Luton 15-Jul Citation CJ2 $1,535 $785 $750 51.1%
London Luton – Ibiza 6-Jul Citation CJ2 $1,920 $980 $940 51.0%
Chicago Midway – Van Nuys 16-Jul Gulfstream IVSP $2,705 $1,355 $1,350 50.1%
Chicago Midway – Van Nuys 2-Jul Gulfstream IVSP $2,605 $1,275 $1,330 48.9%
White Plains – Ft. Lauderdale 15-Jul Challenger 850 $2,375 $1,025 $1,350 43.2%
Nice – London Biggin Hill 30-Jun Citation CJ3 $1,330 $570 $760 42.9%
Nice – London Luton 13-Jul Citation CJ3 $1,445 $615 $830 42.6%
Nice – London City 15-Jul Citation CJ3 $1,685 $705 $980 41.8%
Nice – London City 1-Jul Citation CJ3 $1,690 $705 $985 41.7%
Farmingdale – Opa Locka 2-Jul Legacy 600 $2,475 $1,020 $1,455 41.2%
Chicago Midway – Van Nuys 25-Jun Gulfstream IVSP $2,870 $1,180 $1,690 41.1%
Palm Beach – White Plains 15-Jul Challenger 850 $2,575 $1,045 $1,530 40.6%
White Plains – Ft. Lauderdale 5-Jul Challenger 850 $2,575 $1,045 $1,530 40.6%
White Plains – Palm Beach 9-Jul Challenger 850 $2,770 $1,110 $1,660 40.1%
London City – Nice 20-Jul Ciation Bravo $1,565 $625 $940 39.9%
Ft. Lauderdale – White Plains 20-Jul Challenger 850 $2,675 $1,055 $1,620 39.4%
Van Nuys – Chicago Midway 28-Jun Gulfstream IVSP $2,980 $1,140 $1,840 38.3%
Van Nuys – Chicago Midway 26-Jun Gulfstream IVSP $2,890 $1,060 $1,830 36.7%
White Plains – Palm Beach 13-Jul Challenger 850 $2,770 $1,015 $1,755 36.6%
White Plains – Palm Beach 6-Jul Challenger 850 $2,675 $920 $1,755 34.4%
White Plains – Palm Beach 8-Jul Falcon 2000 $2,675 $920 $1,755 34.4%
Ft. Lauderdale – Farmingdale 7-Jul Learjet 45 $1,385 $420 $965 30.3%
Boca Raton – Morristown 11-Jul Phenom 300 $1,850 $535 $1,315 28.9%
Dallas Love Field – Van Nuys 5-Jul Gulfstream IVSP $1,765 $490 $1,275 27.8%
Teterboro – Opa Locka 3-Jul Phenom 300 $1,650 $455 $1,195 27.6%
Van Nuys – Dallas Love Field 2-Jul Gulfstream IVSP $1,240 $340 $900 27.4%
Dallas Love Field – Van Nuys 19-Jul Gulfstream IVSP $1,340 $365 $975 27.2%
Van Nuys – Dallas Love Field 16-Jul Gulfstream IVSP $1,340 $365 $975 27.2%
White Plains – Opa Locka 28-Jun Phenom 300 $1,450 $375 $1,075 25.9%
Morristown – Ft. Lauderdale 25-Jun Learjet 60 $1,650 $350 $1,300 21.2%
White Plains – Dallas Love Field 5-Jul Gulfstream IVSP $1,420 $295 $1,125 20.8%
Dallas Love Field – White Plains 25-Jun Gulfstream IVSP $1,420 $295 $1,125 20.8%
White Plains – Dallas Love Field 28-Jun Gulfstream IVSP $1,230 $255 $975 20.7%
Dallas Love Field – White Plains 16-Jul Gulfstream IVSP $1,230 $255 $975 20.7%
White Plains – Dallas Love Field 19-Jul Gulfstream IVSP $1,135 $235 $900 20.7%
Dallas Love Field – White Plains 2-Jul Gulfstream IVSP $1,135 $235 $900 20.7%
Boca Raton – Morristown 25-Jun Learjet 60 $1,780 $365 $1,415 20.5%
Teterboro – Ft. Lauderdale 25-Jun Phenom 300 $1,780 $365 $1,415 20.5%

Source:  Private Jet Card Comparisons Analysis of private jet price per seat






Exclusive: JetSmarter to launch non-member options and a jet card program

JetSmarter will allow non-members to buy seats on shuttles, start shared private jet charter flights, sell seats to non-members and is launching a jet card program


JetSmarter which earlier this year moved to a pricing model that entails paying for both seats on private jet shuttles and empty leg flights tomorrow is expected to announce it will start selling seats on its scheduled, shared private jet flights to non-members. In an exclusive interview with Private Jet Card Comparisons, CEO and founder Sergey Petrossov says the move is meant to grow sales at an even faster clip. He says the company revenues will end 2018 in the $300 million range. It launched in 2013. The latest news follows our exclusive report on May 10 about JetSmarter’s new membership pricing structure.

EXCLUSIVE: JetSmarter’s evolution is bringing branded airplanes, aircraft management, new single seat, empty leg and charter pricing, plus a new COO

Goodbye free empty legs and shared flights. JetSmarter 2.0 is a very different but potentially appealing proposition. Will there be a jet card in its future?


JetSmarter’s CEO and founder Sergey Petrossov might debate using the word evolution and certainly feels criticism, including from this reporter, has been unfair. Whether or not the appraisals have been correct is probably one of those YMMV type things. Either way, what’s clear to me is that JetSmarter today and even more so a year from now will be very different than when it took flight in 2013. Back then, you paid a membership fee and then indulged in free seats on shuttles that JetSmarter scheduled. There were also free empty legs where you got the entire plane for as many friends as it could fit. For aspiring private travelers, it was like being a kid in an all you can eat candy store.

EXCLUSIVE: JetSmarter Is Making Major Changes To Its Private Jet Membership Offers

The private jet membership program is scrapping its SMART membership, cutting its entry price point, but hiking per flight prices and eliminating free shuttle flights for new members


JetSmarter has been a primary mover in trying to develop new business models that are widening access to private aviation by driving down costs, marketing empty legs (ferry flights) and single seats on scheduled shuttle flights. The shuttles save users the hassles of having to transit through commercial airports, often shaving hours off total travel time. When we heard that JetSmarter was making changes to its programs, Private Jet Card Comparisons reached out to Sergey Petrossov, CEO of the Ft. Lauderdale private jet provider, which fills the gap between commercial first class and chartering an entire jet, although they offer the latter as well. Here is our email exchange: 

Jet Membership Seller JetSmarter Raises An Undisclosed Amount Of Institutional Capital

The private jet membership marketer says it will use the money to expand routes and add flights


JetSmarter Inc. announced today it has raised its first institutional capital. The investment will be anchored by lead sponsor, Clearlake Capital Group, L.P. and include participation from Leucadia National Corporation existing investors. Financial terms were not disclosed, according to a press release.