A new Chairman’s Menu is being rolled out to help underscore that for a segment of the market private jet travel is not a commodity
Aldo Gucci of the famed fashion house once said, “The quality is remembered long after price is forgotten,” a phrase also attributed to Sir Frederick Henry Royce, co-founder of Rolls-Royce. The carmaker is also credited with the lesser known, “Take the best that exists and make it better. When it does not exist, design it. Accept nothing right or good enough.” Either would have fit in nicely at VistaJet, the global private jet operator which has carved a niche by targeting customers who want more than just a private jet.
Earlier this year XOJET put itself into play. Last week VistaJet launched a holding company with plans to expand. Voila, a deal!
Earlier this morning Thomas Flohr’s VistaJet announced it had reached an agreement to acquire XOJET via Vista Global, a Dubai based holding company formed earlier this month. The deal covers XOJET’s business aviation fleet and commercial operations, and the release said XOJET’s regulated air carrier will continue to be independently operated in a joint venture under U.S. control and leadership, in accordance with U.S. Department of Transportation criteria. As first reported by Private Jet Card Comparisons, earlier this year XOJET hired Perella Weinberg Partners to explore its ongoing business options.
Dubai-based Vista Global Holding will expand the company’s offerings from jet cards and on-demand charter
VistaJet founder Thomas Flohr has launched Vista Global Holding based in Dubai calling it “a revolutionary aviation group headquartered at the DIFC (Dubai International Financial Center) which will spearhead the consolidation of the fragmented and expanding business aviation market.”
VistaJet Direct is the name of a new private jet membership program the operator has quietly started rolling out. While not calling it a jet card, like its Programs that target frequent global Ultra High Net Worth (UHNW) travelers, royalty and Chairmen/CEOs, it is a prepaid product.
VistaJet says it is targeting frequent Ultra High Net Worth (UHNW) customers and corporations with its new WeChat sales platform to make bookings on its global fleet. Customers can now make bookings from the smartphones.