VistaJet is using fine dining to highlight its high-quality approach to the market

A new Chairman’s Menu is being rolled out to help underscore that for a segment of the market private jet travel is not a commodity

 

Aldo Gucci of the famed fashion house once said, “The quality is remembered long after price is forgotten,” a phrase also attributed to Sir Frederick Henry Royce, co-founder of Rolls-Royce. The carmaker is also credited with the lesser known, “Take the best that exists and make it better. When it does not exist, design it. Accept nothing right or good enough.” Either would have fit in nicely at VistaJet, the global private jet operator which has carved a niche by targeting customers who want more than just a private jet. 

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