VistaJet launches in-flight wine program

The high-end jet card provider has refined wine selections for its guests and is now offering a comprehensive fine wine program for members

 

After launching live in-flight entertainment programming for kids earlier this year – yes, we’re talking about those Alice in Wonderland themed tea parties – VistaJet has turned its attention to the adults in the room with the debut of the VistaJet Wine Program which will be announced later today. The program is being driven by VistaJet founder, chairman and wine enthusiast Thomas Flohr has led the charge in curating wine selections specifically for their ability to perform well at altitude. The company says, “VistaJet now has the most intelligent and luxurious wine program of its kind to ever exist in air travel.”

VistaJet is using fine dining to highlight its high-quality approach to the market

A new Chairman’s Menu is being rolled out to help underscore that for a segment of the market private jet travel is not a commodity

 

Aldo Gucci of the famed fashion house once said, “The quality is remembered long after price is forgotten,” a phrase also attributed to Sir Frederick Henry Royce, co-founder of Rolls-Royce. The carmaker is also credited with the lesser known, “Take the best that exists and make it better. When it does not exist, design it. Accept nothing right or good enough.” Either would have fit in nicely at VistaJet, the global private jet operator which has carved a niche by targeting customers who want more than just a private jet.