Tag: Wheels up CMO

Wheels Up’s Applbaum named to Forbes’ top CMO list

April 26, 2022April 26, 2022by Doug Gollan

Wheels Up CMO Lee Applbaum joins peers from Adidas, AT&T, Cadillac, Gucci, McDonald’s, NBA, NFL, Salesforce, and UPS on Forbes’ pick of top marketing leaders

Lee Applbaum, the CMO for Wheels Up, is one of the 50 Most Entrepreneurial CMOs, according to Forbes.

Continue reading “Wheels Up’s Applbaum named to Forbes’ top CMO list”

Wheels Up taps former Grey Goose, Patron CMO Applbaum to lead marketing

December 2, 2020December 2, 2020by Doug Gollan

Wheels Up has appointed Lee Applbaum to a newly created Chief Marketing Officer position

Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.

Continue reading “Wheels Up taps former Grey Goose, Patron CMO Applbaum to lead marketing”