Wheels Up taps former Grey Goose, Patron CMO Applbaum to lead marketing

Wheels Up blue livery King Air 350i

Wheels Up has appointed Lee Applbaum to a newly created Chief Marketing Officer position

Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.

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