Wheels Up is adding large cabin fixed rates and a no-fee membership tier for on-demand charter

Wheels up

With the move, Wheels Up will offer members fixed rates from the King Air 350i through light, midsize, super-midsize and large cabin private jets

Following its acquisition of TMC Jets and Avianis, plus the launch of its Connect membership earlier this year, and flush with $128 million in new funding, Wheels Up continues its aggressive moves.

During the National Business Aviation Association’s annual conference being held in Las Vegas, founder and CEO Kenny Dichter said in the next year the company will launch a no-cost membership enabling users to book on-demand charters using dynamic pricing the from its Wheels Up Marketplace launched in February.

Wheels Up has acquired Avianis in play to enhance customer experience

Following its $128 million raise last month, and acquisition of Travel Management Company with 24 light jets over the summer, Wheels Up has made a tech buy

Wheels Up has acquired Avianis Systems, LLC, for an undisclosed amount. It comes just six weeks after raising $128 million in a Class D Equity Round giving the New York-based private aviation membership company a billion-dollar valuation. The deal was first reported by Corporate Jet Investor in advance of its Revolution.aero conference being held today and tomorrow in San Francisco.

Booking a private jet should be as easy as booking a car with Uber or booking a home with Airbnb

Kenny Dichter, CEO, Wheels Up

Avianis, according to its website, provides a comprehensive platform approach to managing a complete flight operation in one system. In its pitch to its B2B customers, it claims, “This enables a more holistic and cyclical view of the entire business that allows you to stay in touch with every detail of your business in one web-based platform.”

Wheels Up “incredible flight credit” on $2,950 Connect memberships via The Wall Street Journal

The jet card provider is expanding its push on jet sharing via a partnership with WSJ+

Subscribers to the Wall Street Journal’s WSJ+ are being offered a significant flight credit with the purchase of a Wheels Up Connect Membership for $2,995. Wheels Up introduced the new entry-level price point earlier this year to increase the pool of members who want to share flights with its existing base who charter flights using fixed one-way rates and guaranteed availability.

Wheels Up adds capped hourly rate, guaranteed availability Super Midsize jets

The new program follows its light jet program introduced earlier this year.

When Wheels Up’s Kenny Dichter told Squawk Box on CNBC in January that it was working on strategic initiatives, common wisdom in the industry was the founder and CEO was following a similar move by XOJET in 2018, which ultimately led to its acquisition by Vista Global and merger with JetSmarter.

It hasn’t turned out that way.

Weeks later came Connect, a new entry-level membership, priced at $2,995 designed to increase the addressable mark of customers who want to share flights to save costs.

Wheels Up completes $128 million Class D equity capital raise with $1.1 billion + valuation

The jet card membership company said it will use the money for accelerating membership growth and possible acquisitions

Wheels Up said that it has completed its Class D equity capital raise of $128 million, according to a press release received by Private Jet Card Comparisons. The funds will be used to accelerate membership growth, fund technology investment, and perhaps even more acquisitions. In 2017, it raised $117.5 million in equity capital and $90 million in debt financing via KKR.

Earlier this year it had said it had hired Bank of America and Goldman Sachs to advise it on strategic initiatives.

New to the company’s roster of institutional investors from this round are funds managed by Franklin Templeton, which co-led the round with funds and accounts advised by T. Rowe Price and Fidelity Management & Research, along with other institutional and private investors.

The company’s post-money enterprise valuation is north of $1.1 billion, according to the release.

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