Tag: Wheels Up Delta Air Lines

Here’s how much Wheels Up paid for each of its 5 acquisitions

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Wheels Up Kenny Dichter

Kenny Dichter and Wheels Up doled out less than $100 million in cash to build the second-largest private jet operator with a $2 billion valuation

When Wheels Up’s acquired 5th-biggest Part 135 charter operator Mountain Aviation in January, it pushed the group past Directional Aviation’s Flexjet as the second-largest for-hire private aircraft operator in the U.S. For Wheels Up founder and CEO Kenny Dichter, it was a day at the beach compared to another cold New York winter morning in early 2019. At that point, Wheels Up didn’t operate a single aircraft. Founded in 2013, its owned and leased fleet was outsourced to Gama Aviation Signature. Wheels Up was a big brand. Yet, it was merely a marketing organization selling memberships onto what was then mainly a fleet of King Air 350i turboprops.

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Wheels Up launching loyalty program, redemptions for Delta SkyMiles members; Opens flights to non-members

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Wheels Up Delta Air Lines

Wheels Up quietly started allowing non-members to book charter flights. It’s also launching a frequent flyer program and will allow Delta SkyMiles members to redeem miles on Wheels Up

Wheels Up has quietly begun allowing non-members to book charter flights through its app. The New York-based private aviation provider will also launch a frequent flyer program for its private jet customers by the end of the year. At the same time, members of the Delta Air Lines SkyMiles program will be able to redeem miles for Wheels Up products and services.

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Wheels Up’s SPAC reveals revenue, profitability, membership, fleet size and more

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Wheels Up Cares fleet

Wheels Up ended 2020 with 10,995 active members and $690 million in revenues. It’s forecast to reach $912 million this year

– Will Wheels Up be the first private jet company with its own co-branded credit card?

– The private aviation company sees a future for the Wheels Up brand in luxury lodging, yachts, and experiences to credit cards and financial services

Wheels Up is going public via a SPAC. It’s provides a rare look into the world of private jet companies, which are either privately held or subsidiaries of large publicly traded companies, with limited public data.

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Goodbye Delta Private Jets; It’s now Wheels Up

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Delta Private Jets

The transition from Delta Private Jets branding to Wheels Up appears to be more or less complete as the former’s website is now a redirect to its new owner

In December 2019, Wheels Up announced it was acquiring Delta Private Jets. The deal also made Delta Air Lines a significant minority shareholder.

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