You can buy Wheels Up at Costco, but should you?

Wheels Up

Wheels Up has been selling its core membership via Costco for years. The offering is getting more attention after The Washington Post recently highlighted it. Is it a good deal?

Hint: It depends on if you choose to fund a Wheels Up deposit account

Since 2016 Wheels Up has been selling memberships in its pay-as-you-go jet card memberships via Costco on a seasonal basis. It’s not alone when it comes to other high-end products and services. You can buy diamonds and luxury cruises at the discount retailer.

Jet Card Insider: Wheels Up is no longer a two-trick pony

Wheels up Citation X

After bringing turboprops mainstream by championing the King Air 350i, Wheels Up is now filling out its product offerings

There are probably few privately held companies that get as much airtime on the business cable networks as Kenny Dichter and Wheels Up, his entry second entry into the world of jet cards. His debut in 2001 was an exclusive agreement with NetJets to sell jet cards onto its fractionally owned fleet. Instead of having to buy at least 50 hours per year with a five-year commitment, Marquis Jet Partners offered the opportunity to buy in 25 hours at a time.

NetJets compared to Wheels Up 2019

NetJets pricing

The two most searched private aviation companies are surprisingly different

Each month there are over 50,000 unique online searches for both NetJets and Wheels Up. While each play in the consumer solutions sector of the private aviation space, their differences underline something that is often surprising to many, and that is there are significant differences between the various providers.

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