Wheels Up unveils major program enhancements

Wheels Up

Wheels Up becomes the first major jet card provider to offer four guaranteed availability jet cabin categories and a turboprop program on a national basis

What a difference a year makes. At this time last year, rumors were swirling. Wheels Up was expanding beyond its core King Air 350i and Citation Excel fleet with an off-fleet light jet program.

The new programs, effective January 2nd, will offer dynamic trip pricing with capped hourly rates and guaranteed availability nationwide. They will run across five cabin categories, from its King Air 350i fleet to light, midsize, super-midsize, and large jets.

EXCLUSIVE: Wheels Up introduces new entry-level membership offering, Wheels Up Connect, and fixed-rate light jets

Wheels Up

The pay-as-you-go membership program is broadening its customer base with its new $2,995 Connect Membership while launching a light jet program, anchored by the Citation Encore+, with a fixed hourly rate.

Wheels Up is no longer a two-trick pony. After five years making its mark principally on the back of King Air 350i with the help of the midsize Cessna Citation Excel/XLS, the New York-based privation aviation membership company is taking two big steps today. First, it is moving to fulfill founder and CEO Kenny Dichter’s vision of democratizing private travel even further with its new Connect Membership, which is focused on the concept of sharing flights, booking charter and accessing signature events.

Exclusive: Wheels Up is planning to target the under 10 hours per year private flier

Wheels Up

The pay-as-you-go jet card provider plans to introduce a new membership tier targeting lower frequency private air travelers in 2019

 

After helping develop the 25 hours per year private jet traveler with Marquis Jet Partners before selling it to NetJets, and then launching Wheels Up in 2013 with a pay-as-you-go model attractive to folks who fly under 25 hours per year, Wheels Up CEO Kenny Dichter says his next goal is to bring a branded, high-quality offering to people who fly under 10 hours per year. 

Fixed Rate, Guaranteed Availability Jet Card options are growing

Air Charter Services, Jetlogic and JetSuite are the most recent additions to the over three dozen providers that sell jet cards with both fixed rates and guaranteed availability

 

Private Jet Card Comparisons has identified over 65 variables between the over 40 jet card providers and 250 programs we track, and while some points are not important to everyone, each variable can impact the programs that best fit your needs. That said, some variables are universally important, two of the biggest ones being guaranteed availability and a fixed one-way hourly rate. 

Wheels Up on target for $400 million in sales and 5,000 members

Wheels Up co-founder and CEO Kenny Dichter says his jet card membership company is on track to double members within the next three-and-a-half years

 

Speaking at Revolution.Aero being held in San Francisco, Wheels Up founder and CEO Kenny Dichter told an audience of aviation executives and investors his company will be ready to participate in futuristic private aviation solutions as they develop. “If electric (aircraft) is happening, we want to distribute the technology to our members,” he said. The conference is focused on the future of aviation, including new solutions targeting trips under 300 miles, typically the drive, train and bus market. 

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