Directional Aviation Plots A New Flight Plan For Its Fractional Brands

Less than three years after acquiring fractional aviation provider Flexjet from Canadian aircraft manufacturer Bombardier and positioning it as a luxury entrant alongside its existing subsidiary Flight Options, which it focused on selling fractional shares of used jets, Cleveland-based Directional Aviation is planning to phase out the latter brand and focus on the former’s Red Label service, introduced last year. Mike Silvestro, CEO of both brands, describes the process as a multi-year transition taking places as the contracts of Flight Options’ owners expire. Read more…