Honda Aircraft Company’s six-seat private jet priced at $4.5 million is finally taking flight giving the industry and consumers the opportunity to see if the carmaker can truly expand the business jet market or if it will be an expensive money pit for a company that racked up a nearly $3 billion operating profit in 2016. 

Will its attempt at selling these planes via a dealer model work? Is there a market for getting turboprop users to upgrade? Will fleet operators see the aircraft as ideal for fractional ownership and private jet cards? Read more…

About the Author Doug Gollan

I study and write about Ultra High Net Worth (UHNW) consumers, luxury travel, the business of luxury and private aviation, particularly jet cards