NJASAP is targeting NetJets by using quotes from parent company Chairman Warren Buffett in a series of newspaper ads.
The union representing NetJets pilots is continuing to bring its demands for contract changes to parent company Chairman Warren Buffett.
Today, it launched its second ad (pictured above) in The Wall Street Journal using quotes directly from Buffett.
This execution quotes the Berkshire Hathaway boss as saying, “Lose money for the firm, and I will be understanding; lose a shred of reputation for the firm, and I will be ruthless.”
The headline claims, “NetJets is putting its reputation at risk.
It continues, “NetJets owners pay millions for luxury private air travel. Meanwhile, pilots are leaving the fractional to pursue more lucrative opportunities elsewhere.”
It concludes, “That is how you shred a reputation.”
The union, NJASAP, short for NetJets Association of Shared Aircraft Pilots, wants higher pay and improved work conditions.
The unions says the world’s largest private jet operator is losing pilots seeking more money from the airlines.
Delta Air Lines, United Airlines, American Airlines, and Southwest Airlines are hiking pilot pay by as much as 40%.
The airlines used CARES Act funds to encourage early retirements of their most seasoned and highest-paid employees.
As travel demand spikes post-Covid, they are struggling to replenish their ranks in the cockpit.
Since the beginning of the year, NJASAP has been holding informational pickets at high-profile events.
So far, they have included the Super Bowl, Masters, and most recently, Art Basel Miami.
Pilots also picketed during Berkshire Hathaway’s annual meeting in Omaha.
The meeting was broadcast live by CNBC.
The first ad in the campaign launched earlier this month.