October 10, 2024
Cessna and Beechcraft parent Textron Aviation is skipping the industry’s biggest annual event in Las Vegas later this month.
This year, Textron Aviation will not be exhibiting at the National Business Aviation Association’s major trade show.
The announcement was made earlier this week and reported in the trade press.
Gulfstream Aerospace and Dassault Falcon had previously decided not to exhibit at the Business Aviation Convention & Exhibition, or BACE for short.
The annual event, which takes place in Las Vegas, is scheduled to start on Oct. 20th.
It typically draws over 20,000 attendees, mainly from the industry.
Aviation International News, which reported Textron’s decision, also noted the OEM is facing a strike that started on Monday.
Regarding the other OEMs, AIN reports, “Gulfstream has emphasized that it is looking at smaller, more regional events to reach its customers, while Dassault is believed to be opting for an every-other-year mode.”
The B2B publication also noted, “The OEMs over the years have continued to alter their footprints, opting at one show only to have a static display with a token customer support booth inside and then at the next show to have a full spread inside the convention floor.”
Jefferies estimates the strike at Textron could cost the OEM $300 million.
AIN noted that Textron had hosted a pre-NBAA-BACE media briefing earlier this month.
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