Aspirational Consumer Lifestyle Corp Archives

Inside Wheels Up’s plan to be the Amazon of private jets

April 19, 2021May 2, 2023by Doug Gollan

In advance of its public listing on the New York Stock Exchange, the company presented to analysts its lofty ambitions to revolutionize private jet access

Wheels Up founder Kenny Dichter believes the addressable market for private aviation can grow from its current $31 billion to $80 billion by 2025. It plans to be a key driver. Here’s how…

A detailed overview of each presentation during Wheels Up’s Analyst Day

Ready or not, Kenny Dichter and Wheels Up plan to change the face of private jet access. It’s a big leap from marketing ploys like selling memberships through Costco.

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Here’s how much Wheels Up paid for each of its 5 acquisitions

March 17, 2021March 21, 2021by Doug Gollan

Kenny Dichter and Wheels Up doled out less than $100 million in cash to build the second-largest private jet operator with a $2 billion valuation

When Wheels Up’s acquired 5th-biggest Part 135 charter operator Mountain Aviation in January, it pushed the group past Directional Aviation’s Flexjet as the second-largest for-hire private aircraft operator in the U.S. For Wheels Up founder and CEO Kenny Dichter, it was a day at the beach compared to another cold New York winter morning in early 2019. At that point, Wheels Up didn’t operate a single aircraft. Founded in 2013, its owned and leased fleet was outsourced to Gama Aviation Signature. Wheels Up was a big brand. Yet, it was merely a marketing organization selling memberships onto what was then mainly a fleet of King Air 350i turboprops.

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Wheels Up launching loyalty program, redemptions for Delta SkyMiles members; Opens flights to non-members

March 16, 2021March 20, 2021by Doug Gollan

Wheels Up quietly started allowing non-members to book charter flights. It’s also launching a frequent flyer program and will allow Delta SkyMiles members to redeem miles on Wheels Up

Wheels Up has quietly begun allowing non-members to book charter flights through its app. The New York-based private aviation provider will also launch a frequent flyer program for its private jet customers by the end of the year. At the same time, members of the Delta Air Lines SkyMiles program will be able to redeem miles for Wheels Up products and services.

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