The light jet operator has decided to continue its jet card business under a single brand
Exec 1 Aviation, which just last year launched DashJet as a
brokerage arm, has now folded it under the mother brand. The move, which took
place in March was driven by litigation threats from a major aviation company
that was using the Dash brand for cargo, as well as a branding decision.
“Everything that DashJet was doing now exists under Exec 1 Aviation,” says Katherine Forst, director of customer engagement.
Iowa-based DashJet represents the continued growth in jet card offerings, including some innovative twists
Iowa-based DashJet earlier this year quietly launched a jet card program. It shares common ownership with Exec 1 Aviation, so it represents the continued interest in operators to get into the jet card game. And despite its Midwestern base, the company is selling a national program. Its take is to strip out some of those annoying surcharges like taxi time and price others such as fees to Mexico, Canada and the Caribbean at cost.