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As private jet flying has reached record levels, capacity is being stretched. Providers are trying to line up more capacity. However, jet card rates, which in the past hadn’t changed for years at a time, have been on the rise. The midyear timing speaks to what’s happening in the market.
Private jet fleet capacity has become one of the industry’s hottest issues. Demand for private aircraft, owned, via charters, jet cards, and fractional shares, continues to surge to record levels. Charter and jet card flights tracking 30% higher than 2019 pre-pandemic levels combined with owners flying their jets more is putting a strain on the system. Supply chain and labor issues impacting the greater economy are impacting the private aviation industry. It’s creating a new reality for private jet flyers.
Ankeny, Iowa-based light jet operator Exec 1 Aviation has revamped its jet card program focusing on wholesale customers amid surging demand.
Exec 1 Aviation, which just last year launched DashJet as a brokerage arm, has now folded it under the mother brand. The move, which took place in March was driven by litigation threats from a major aviation company that was using the Dash brand for cargo, as well as a branding decision.
“Everything that DashJet was doing now exists under Exec 1 Aviation,” says Katherine Forst, director of customer engagement.