DashJet folded into Exec 1 Aviation

The light jet operator has decided to continue its jet card business under a single brand

Exec 1 Aviation, which just last year launched DashJet as a brokerage arm, has now folded it under the mother brand. The move, which took place in March was driven by litigation threats from a major aviation company that was using the Dash brand for cargo, as well as a branding decision.

“Everything that DashJet was doing now exists under Exec 1 Aviation,” says Katherine Forst, director of customer engagement.

DashJet wants to make a name in the jet card space with completely customized programs

Iowa-based DashJet represents the continued growth in jet card offerings, including some innovative twists

 

Iowa-based DashJet earlier this year quietly launched a jet card program. It shares common ownership with Exec 1 Aviation, so it represents the continued interest in operators to get into the jet card game. And despite its Midwestern base, the company is selling a national program. Its take is to strip out some of those annoying surcharges like taxi time and price others such as fees to Mexico, Canada and the Caribbean at cost.

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