DashJet folded into Exec 1 Aviation

By Doug Gollan, August 1, 2019

The light jet operator has decided to continue its jet card business under a single brand

Exec 1 Aviation, which just last year launched DashJet as a brokerage arm, has now folded it under the mother brand. The move, which took place in March was driven by litigation threats from a major aviation company that was using the Dash brand for cargo, as well as a branding decision.

“Everything that DashJet was doing now exists under Exec 1 Aviation,” says Katherine Forst, director of customer engagement.

She says after being receiving a legal notice about the use of the Dash name and logo, the company decided, “We didn’t want to spend our resources on a legal battle with a big company.”

Exec 1 Aviation already well known

Exec 1 Aviation, she says, is already well known in the industry and provides flights for a variety of jet card brokers. It also had also developed a strong local clientele near its Ankeny, Iowa base, hence the decision to launch a jet card brand.

She says as the company considered what to do, it decided to focus on Exec 1, which already had a 10-year history with Google search.

“In terms of mission and service, nothing has changed. We have built a reputation for great service,” says Forst.

So far the company has about a dozen jet card customers and while most are in the Midwest, it has one customer from Florida.

In addition to offering light, midsize, super-midsize, and large-cabin jet cards, Exec 1 will continue to offer a custom jet card based on buyer’s specific travel patterns. Exec 1 operates a fleet of six Beechjet 400s.

To compare over 300 jet card options, click here.

Related Articles

Visit DG Amazing Experiences

Find the perfect solution for your private aviation needs

Make the right decision

If you want a program-by-program comparison of more than 500 products from more than 50 companies covering 65 points of differentiation and over 40,000 data points.