VistaJet launches wine collaboration with Olivier Bernstein

Global private jet operator VistaJet is enhancing its cellar-in-the-sky wine program with a new Olivier Bernstein partnership.

By Doug Gollan, September 22, 2023

Global private jet operator VistaJet is enhancing its cellar-in-the-sky wine program with a new Olivier Bernstein partnership

VistaJet is expanding its wine program with Olivier Bernstein.

Oenophiles will be able to sample Burgundy’s finest winemakers via the creation of a limited edition seven-bottle case of specially selected Grand Cru wines.

It will be available for Program and VJ25 members to purchase and have delivered to their cellar directly from Bernstein’s cellar in Beaune, France.

“We have worked with experts to understand how taste and smell are affected by the atmosphere in a pressurized cabin and found that nasal sensors’ reception of aromas are limited owing to the lower air pressure that comes with a lower humidity. In particular, fruit flavors become diminished, while bitterness and spiciness are largely unaffected. These insights allow us to carefully select wines that will give the best flavor and fullness at altitude,” said Thomas Flohr, VistaJet Founder and Chairman.

Bernstein adds, “Burgundy wines are fragile, complex, and can be quite difficult to understand. They can lose their magic and sensuality if they are not correctly stored or delivered. Sourcing directly from the growers’ cellars and having them delivered directly is, to me, the ultimate guarantee of quality.”

To help its customers best enjoy fine wine, cabin hosts are also trained by the Wine & Spirit Education Trust to Level 2.

Its Signature Wine List includes Ruinart Champagnes, Pessac Léognan, and the Gaja Rossj Bass Chardonnay, as well as Napa’s Newton Winery Single Vineyard Chardonnay The Bay 2018, and Newton Winery Single Vineyard Cabernet Sauvignon Spring Mountain 2018.

Cellar in the Sky

It also provides The Wine In The Sky Questionnaire, a compendium of suggestions for tasting, serving, and transporting wine on travels around the world.

It includes musings from connoisseurs, including Sofia Coppola, Andrea Bocelli, Jeannie Cho Lee, and Daniel Boulud.

Published in collaboration with Assouline, the book advises selecting the most appropriate wines accounting for the effects of flying on our senses.

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