Barrett-Jackson taps Airshare for luxury lounge naming rights

The Airshare Luxury Lounge will host high-net-worth bidders and consignors at Barrett-Jackson Scottsdale, Palm Beach car auctions.

By Doug Gollan, January 20, 2026

Airshare has gained naming rights for the VIP luxury lounges at Barrett-Jackson collectible car auctions.

The Scottsdale auction runs through Jan. 25, 2026.

The Palm Beach auction is slated for April 16-18, 2026.

Barrett-Jackson Chairman & CEO Craig Jackson said, “We are thrilled to welcome Airshare as the naming-rights partner for our luxury lounge at the 2026 Scottsdale and Palm Beach auctions.”

He continued, “Both Barrett-Jackson and Airshare cater to a discerning clientele who appreciate excellence, luxury, and unparalleled service.”

Jackson said, “This collaboration allows us to elevate the auction experience for our VIP experience guests, aligning the world-class collector car lifestyle with premium private aviation services.”

Airshare will have on-site branding.

It will also feature curated experiential elements within the lounge.

Guests are promised a first-hand look at the benefits of flying private.

Airshare Chief Marketing Officer Andy Tretiak said, “The Barrett-Jackson auctions bring together a community that shares many of the same values as our clients—attention to detail, passion for performance, and an appreciation for experiences done right.”

Tretiak continued, “We look forward to engaging with guests of the luxury lounge and promoting our brand to automotive enthusiasts watching the auctions all over the world.”

Last year, Airshare signed to be the Official Private Aviation Provider for the PGA of America.

The Ryder Cup and PGA Championship were included.

Airshare expanded nationwide in September 2024.

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