Jet Edge is making a big move into building its direct-to-consumer business. It has launched a multi-million dollar ad campaign throughout the fourth quarter.
In case you don’t read emails from your jet card company, here is our recap changes programs have been making in recent months
As private jet flying has reached record levels, capacity is being stretched. Providers are trying to line up more capacity. However, jet card rates, which in the past hadn’t changed for years at a time, have been on the rise. The midyear timing speaks to what’s happening in the market.
Backed by record demand and with no letup in sight, operators from NetJets to niche brokers are announcing ambitious fleet growth targets
Private jet fleet capacity has become one of the industry’s hottest issues. Demand for private aircraft, owned, via charters, jet cards, and fractional shares, continues to surge to record levels. Charter and jet card flights tracking 30% higher than 2019 pre-pandemic levels combined with owners flying their jets more is putting a strain on the system. Supply chain and labor issues impacting the greater economy are impacting the private aviation industry. It’s creating a new reality for private jet flyers.
KKR’s investment comes as Jet Edge reports jet card sales have surpassed $100 million
After providing $150 million in credit financing in June KKR has agreed to invest $40 million in preferred equity in Jet Edge International.