Wheels Up recently added the Cessna Citation X to its jet card fleet of Citation Excel/XLS and Beechcraft King Air 350i aircraft types
The Miami Marlins said Wheels Up is now the team’s Official Private Aviation Partner, with a focus on promoting Wheels Up services in the Marlins Green Room, presented by Ciroc. Wheels Up will now have the ability to leverage celebrities, influencers and other athletes attending Marlins games.
Jet card membership providers Wheels Up and Sentient Jet will both be using horse racing this weekend to promote their private aviation programs
Wheels Up said today it has signed as exclusive sponsor of undefeated Thoroughbred racehorse Justify (4-to-5 odds) as he competes at the 2018 Belmont Stakes to become the second Triple Crown winner in 40 years this Saturday, June 9. As part of the sponsorship, Wheels Up will appear as the only brand logo on Justify and his jockey, Mike Smith, covering the horse’s blanket and Smith’s pant legs, turtleneck, and boots.
In 2017, Wheels Up continued its prolific fundraising. In 2018 it’s expanding its reach with a Citation X fleet. Now it confirms an IPO may be on the way.
Kenny Dichter, the founder and CEO of Wheels Up, has carved a preeminent spot for himself in the world of business aviation. In 2001 he approached then NetJets Chairman and CEO Richard Santulli with the idea he would buy shares in aircraft from the Warren Buffett owned fractional aircraft operator and then resell them in 25-hour chunks as jet cards. At the time, there was just a handful of players in that young jet card segment. Fractional shares start at 50 hours, so the idea was that Marquis Jet Partners would act as an entry point funneling customers to NetJets as their private flying increased. It did, but it also opened up a new market – affluent individuals and companies that didn’t want to commit to the then five-year contracts that fractional ownership entailed or didn’t anticipate needing 50 hours. It was easy. When you went through your 25 hours, you would call up and buy 25 more hours. There were no monthly management fees. When you flew, you paid.
Wheels Up is in the middle of a significant expansion adding the Citation X to its fleet of King Air 350i and Citation Excel/XLS
Wheels Up today announced the appointment of Eric Jacobs as Executive Vice President, Chief Financial Officer via a press release. In this position, Jacobs will oversee the finance and accounting, investor relations and strategic corporate development functions of Wheels Up, including treasury and mergers and acquisitions.
Wheels Up features its own fleet of Citation X, Citation Excel/XLS and King Air 350i
Of the more than 20 new jet card programs launched since the Great Recession, Wheels Up has been one of the most notable providers. Founded by Kenny Dichter, who in 2001 started Marquis Jet Partners before selling it to NetJets, Wheels Up can be credited with popularizing the use of turboprops and a membership model.