NetJets may be ubiquitous with the concept of fractional ownership, and by far the dominant player in the market, but the big question remains, is the unit of Berkshire Hathaway worth a premium?
(Updated Feb. 12, 2020) Of the over the nearly 1,000 subscribers to Private Jet Card Comparisons since we launched nearly two years ago I get to talk with perhaps 20%, so while it is more day-in-day-out contact with private aviation consumers than probably any other journalist, it’s still a relatively small sample of users.
The two biggest players in fractional jet ownership have different approaches to the jet card segment
The vast majority of jet cards are marketed by charter brokers, however, two of the most prominent names in the jet card space – NetJets and Flexjet – are in fact fractional aircraft operators with their principal business selling fractional shares and leases in whole aircraft. Fractional ownership entails a commitment of three to 10 years whereas, with jet cards, we have seen programs with commitments starting as few as 10 hours and $25,000.