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Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.
After closing on the acquisitions of Delta Private Jets and Gama Aviation Signature earlier this year, Wheels Up now wants to leverage those company’s sizable aircraft management businesses under the banner of its newly formed Wheels Up Aircraft Management Group.
Jet Linx, the sixth-largest Part 135/91K operator in the country, has added two more partners to its roster of luxury and lifestyle opportunities available to jet card members and owners of the aircraft it manages.
Dormie Network and Elegant Mexico are now part of its Elevated Lifestyle benefits program.
After extensive independent testing at two Global Virus Network Centers of Excellence in Australia and Belgium, the group has confirmed that a BIOPROTECT formulation has been proven to eradicate SARS-CoV-2 on surfaces and provide residual surface protection against the virus for more than six weeks.
Wheels Up is looking to move closer to NetJets and pull away from Directional Aviation and Vista Global Holdings. Its acquisition of Gama Aviation LLC this morning gives it over 300 owned and managed aircraft.
Gama Aviation Signature, as it is known, already was managing the Wheels Up fleet of King Air 350i, Citation Excel/XLS, and Citation X aircraft.
It follows its acquisitions of Travel Management Company last June and Delta Private Jets, completed in January.
Omaha-based Jet Linx Aviation said it raised over $87,000 for breast cancer patient support as part of its ongoing support of The Tutu Project, which provides financial and emotional support for patients.
The private aviation company has been supporting the charity for five years. The Tutu Project was founded by Bob and Linda Carey, in 2003. It began after Linda was diagnosed with breast cancer in 2002 and Bob began taking photos of himself wearing only a pink tutu in public places to put a smile on Linda’s face.
Jet Linx, which has approximately 100 private jets under management and has been expanding its bases where it sells jet cards, is adding another dot on its growing map – Minneapolis. The latter is the result of its purchase of Elliott Aviation’s private jet management business. According to a press release, the acquisition was completed at the end of last week, and terms of the transaction were not disclosed.
