Wheels Up has appointed Lee Applbaum to a newly created Chief Marketing Officer position
Wheels Up has appointed marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for the company as it integrates its multiple acquisitions from the past 18 months. It has also launched a whole aircraft sales group and rebranded its private jet management arm.
Wheels Up is leveraging its acquisitions of Delta Private Jets and Gama Aviation Signature with a dedicated sales group to grow its share of the fragmented private aircraft management sector
After closing on the acquisitions of Delta Private Jets and Gama Aviation Signature earlier this year, Wheels Up now wants to leverage those company’s sizable aircraft management businesses under the banner of its newly formed Wheels Up Aircraft Management Group.
Private jet management and jet card provider Jet Linx is adding Elegant Mexico and Dormie Network to its list of lifestyle partners
Jet Linx, the sixth-largest Part 135/91K operator in the country, has added two more partners to its roster of luxury and lifestyle opportunities available to jet card members and owners of the aircraft it manages.
Dormie Network and Elegant Mexico are now part of its Elevated Lifestyle benefits program.
The Jet Card and Managed Fleet Operator completed treatments of its private jet fleet and private terminals in March
After extensive independent testing at two Global Virus Network Centers of Excellence in Australia and Belgium, the group has confirmed that a BIOPROTECT formulation has been proven to eradicate SARS-CoV-2 on surfaces and provide residual surface protection against the virus for more than six weeks.
The acquisition follows the purchase of Delta Private Jets, Travel Management Company, and Avianis, and squares it up against NetJets
Wheels Up is looking to move closer to NetJets and pull away from Directional Aviation and Vista Global Holdings. Its acquisition of Gama Aviation LLC this morning gives it over 300 owned and managed aircraft.
Gama Aviation Signature, as it is known, already was managing the Wheels Up fleet of King Air 350i, Citation Excel/XLS, and Citation X aircraft.
It follows its acquisitions of Travel Management Company last June and Delta Private Jets, completed in January.
Jet Linx, a leading private jet management company that sells jet card memberships, continued its support of The Tutu Project during October
Omaha-based Jet Linx Aviation said it raised over $87,000 for breast cancer patient support as part of its ongoing support of The Tutu Project, which provides financial and emotional support for patients.
The private aviation company has been supporting the charity for five years. The Tutu Project was founded by Bob and Linda Carey, in 2003. It began after Linda was diagnosed with breast cancer in 2002 and Bob began taking photos of himself wearing only a pink tutu in public places to put a smile on Linda’s face.
The Omaha-based management and jet card provider said it acquired Elliott Aviation’s private jet management business
Jet Linx, which has approximately 100 private jets under
management and has been expanding its bases where it sells jet cards, is adding
another dot on its growing map – Minneapolis. The latter is the result of its
purchase of Elliott Aviation’s private jet management business. According to a
press release, the acquisition was completed at the end of last week, and terms
of the transaction were not disclosed.