Sentient Jet’s membership brings high-touch service, closed fleet sourcing and a fractional-like VIP lifestyle program starting at $127,325 for its Light Jet card.

When one looks at the jet card market, there are clearly a lot of providers and lots of concepts percolating. Since many are new and they are privately held companies, it’s difficult to tell how much traction they are getting. At the same time, there is a core of established players, and that includes Sentient Jet, which claims to have invented the jet card circa 1999. It started when an entrepreneur jet owner was frustrated his management company wasn’t generating enough charter hours. Last week, Private Jet Card Comparisons spent a day at Sentient’s new headquarters in Braintree, Massachusetts, just outside Boston to take an intense look at the company. It is part of Kenn Ricci’s Cleveland-based Directional Aviation empire. Think Flexjet, but as Sentient’s CEO Andrew Collins puts it, “We’re great neighbors, but we don’t live in each other’s houses.”