Set Jet is offering a by-the-seat model aboard true private jets like JetSmarter, but it’s competing against new models like JSX
Scottsdale-based SetJet wants to go where JetSmarter went, hopefully with lots of publicity but none of the lawsuits. In trying to attract customers from the first-class cabin of American Airlines, it is also competing against other by-the-seat semiprivate options like JSX and Surf Air.
The Wheels Up move follows private aviation and eVTOL focused SPAC filings from Flexjet chairman Kenn Ricci, Surf Air, and Blade in recent months
This morning, a report from Reuters claims Wheels Up is in discussions with Aspirational Consumer Lifestyle Corp to go public through a merger with the SPAC blank-check acquisition company. The article said the deal could value the private aviation provider at “more than $2 billion.”
According to a Private Jet Card Comparisons’ analysis, Wheels Up is the second-largest operator of for-hire private aircraft behind NetJets with an estimated 8.3% of the market.
The deal values Blade at an estimated pro forma equity value of $825 million
Blade Urban Air Mobility follows SurfAir and Kenn Ricci, the principal of Flexjet, Sentient, FXAIR, PrivateFly owner Directional Aviation, into the public markets. Like the West Coast flight-sharing service and Ricci’s Zanite Acquisition Corporation, the vehicle is a special purpose acquisition company known as a SPAC.
The Payroll Support Program under Division A, Title IV, Subtitle B of the CARES Act provided payroll support to passenger air carriers, cargo air carriers, and certain contractors for the continuation of payment of employee wages, salaries, and benefits. Here’s who got how much
It’s uncertain when there will be more government for the airline industry, and if so, will it extend to the private aviation side?
While the CARES Act payments have been widely credited for helping business jet operators get back on their feet quickly, they also have detractors, including NetJets, the largest private jets operator.