Wheels Up’s Sunday with Tiger, Phil, Tom, and Peyton reaches 6.3 million viewers, raises $20 million

Wheels Up The Match golf tournament

Capital One’s The Match sponsor Wheels Up wheeled out ambassadors Russell Wilson, Alex Rodriguez, and J.J. Watt while the pairing of legendary golfers and quarterbacks entertained a sports-craving nation

Two months ago the Covid-19 Coronavirus pandemic claimed live sports on television and virtually everywhere else. Yesterday, Tiger Woods and Phil Mickelson renewed their rivalry alongside NFL star quarterbacks Tom Brady and Peyton Manning.

This afternoon, Turner Sports, which broadcast the event, said the charity golf tournament drew an average of 5.8 million people across its networks. Peak viewership for Capital One’s “The Match” was 6.3 million viewers.

Wheels Up is the Official Private Aviation partner of ‘Capital One’s The Match: Tiger vs. Phil’ golf showdown

Wheels Up

After its sponsorship of Kentucky Derby Triple Crown winner Justify, Wheels Up is betting that the golfing legends will get its brand in front of affluent consumers

 

Pay-as-you-go jet card provider Wheels Up and Turner Ignite Sports today announced a marketing partnership as part of Capital One’s The Match: Tiger vs. Phil, the pay-per-view event featuring Tiger Woods and Phil Mickelson later today. Capital One’s The Match: Tiger vs. Phil live coverage on Turner Sports begins at 2 pm EST. Wheels Up sponsored Justify for the third leg of the Triple Crown earlier this year.

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