After its sponsorship of Kentucky Derby Triple Crown winner Justify, Wheels Up is betting that the golfing legends will get its brand in front of affluent consumers

 

Pay-as-you-go jet card provider Wheels Up and Turner Ignite Sports today announced a marketing partnership as part of Capital One’s The Match: Tiger vs. Phil, the pay-per-view event featuring Tiger Woods and Phil Mickelson later today. Capital One’s The Match: Tiger vs. Phil live coverage on Turner Sports begins at 2 pm EST. Wheels Up sponsored Justify for the third leg of the Triple Crown earlier this year.

 

According to a press release received by Private Jet Card Comparisons today, Wheels Up will serve as the official private aviation partner of the $9 million high-stakes match play competition. “It’s an honor to be part of this historic event with golf legends Tiger Woods and Phil Mickelson,” said Kenny Dichter, founder and CEO of Wheels Up. “Partnering with Turner Sports on this leading-edge programming is a natural fit for us.”

 

“We have witnessed unprecedented interest for this once-in-a-lifetime event, evident by the support we have from our outstanding partners like Wheels Up, the preeminent trusted service in private aviation,” said Will Funk, executive vice president for Turner Sports. Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner. Turner Sports and its Turner Ignite Sports division are working closely with marketing partners to elevate their brands within this event, tapping into award-winning live events, experiential and creative marketing solutions.

 

Wheels Up Pricing

Wheels Up offers family and corporate pay-as-you-go memberships starting at $17,500 for access onto its IS-BAO Stage 3, Argus Platinum fleet of King Air 350i, Citation Excel/XLS at fixed hourly rates of $4,495 and $7,495 plus 7.5% Federal Excise Tax. Wheels Up also offers a prepaid program, which reduces the number of peak days where the company doesn’t guarantee availability. Wheels Up rates include deicing.

About the Author Doug Gollan

I am Founder and Editor of Private Jet Card Comparisons, the only independent buyer's guide to jet card membership programs, and DG Amazing Experiences, a weekly luxury travel e-newsletter for private jet owners. I am also a contributor to Forbes.com