Wheels Up launching loyalty program, redemptions for Delta SkyMiles members; Opens flights to non-members

Wheels Up

Wheels Up quietly started allowing non-members to book charter flights. It’s also launching a frequent flyer program and will allow Delta SkyMiles members to redeem miles on Wheels Up

Wheels Up has quietly begun allowing non-members to book charter flights through its app. The New York-based private aviation provider will also launch a frequent flyer program for its private jet customers by the end of the year. At the same time, members of the Delta Air Lines SkyMiles program will be able to redeem miles for Wheels Up products and services.

Goodbye Delta Private Jets; It’s now Wheels Up

Delta Private Jets

The transition from Delta Private Jets branding to Wheels Up appears to be more or less complete as the former’s website is now a redirect to its new owner

In December 2019, Wheels Up announced it was acquiring Delta Private Jets. The deal also made Delta Air Lines a significant minority shareholder.

Wheels Up to go public via a merger with LVMH-backed SPAC

Wheels Up

The transaction values Wheels Up at an enterprise value of $2.1 billion and is expected to provide up to $790 million in cash proceeds when it closes in Q2

SPAC CEO Shakran sees “[M]any opportunities to leverage our experience and relationships to partner (Wheels Up) with other aspirational and luxury brands and to expand to international markets”

Following its acquisition spree, Wheels Up has the world’s second-largest for-hire fleet of private aircraft, behind only NetJets

Sometimes rumors do come true. As Reuters reported last week, Wheels Up Partners Holdings LLC this morning said it has entered into a definitive agreement to become publicly-traded via a merger with special purpose acquisition company, Aspirational Consumer Lifestyle Corp. (“Aspirational”) (NYSE: ASPL).

Wheels Up appoints former Amazon, Airbnb exec as chairman of its marketplace

Wheels Up app

Greg Greeley, a former Amazon and Airbnb exec, joins Wheels Up as chairman, marketplace

Greg Greeley, a longtime exec at Amazon and president of Airbnb Homes until this past August, is chairman, marketplace at Wheels Up.

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