The jet card provider is expanding its push on jet sharing via a partnership with WSJ+
Subscribers to the Wall Street Journal’s WSJ+ are being offered a significant flight credit with the purchase of a Wheels Up Connect Membership for $2,995. Wheels Up introduced the new entry-level price point earlier this year to increase the pool of members who want to share flights with its existing base who charter flights using fixed one-way rates and guaranteed availability.
The jet card membership company said it will use the money for accelerating membership growth and possible acquisitions
Wheels Up said that it has completed its Class D equity capital raise of $128 million, according to a press release received by Private Jet Card Comparisons. The funds will be used to accelerate membership growth, fund technology investment, and perhaps even more acquisitions. In 2017, it raised $117.5 million in equity capital and $90 million in debt financing via KKR.
Earlier this year it had said it had hired Bank of America and Goldman Sachs to advise it on strategic initiatives.
New to the company’s roster of institutional investors from this round are funds managed by Franklin Templeton, which co-led the round with funds and accounts advised by T. Rowe Price and Fidelity Management & Research, along with other institutional and private investors.
The company’s post-money enterprise valuation is north of $1.1
billion, according to the release.
After bringing turboprops mainstream by championing the King
Air 350i, Wheels Up is now filling out its product offerings
There are probably few privately held companies that get as
much airtime on the business cable networks as Kenny Dichter and Wheels Up, his
entry second entry into the world of jet cards. His debut in 2001 was an
exclusive agreement with NetJets to sell jet cards onto its fractionally owned
fleet. Instead of having to buy at least 50 hours per year with a five-year
commitment, Marquis Jet Partners offered the opportunity to buy in 25 hours at
There are multiple ways jet card companies source aircraft. Here’s your guide to the differences and how they matter
Where does your jet card get the airplanes that will fly you?
There are over 50 companies that offer jet cards and while some buyers care only about price, as in the lowest hourly rate, at least at the beginning of their search, I find most subscribers end up taking a more holistic view. For one reason, just looking at the hourly rate can be misleading. Some jet cards quote rates inclusive of the 7.5% Federal Excise Tax while others aren’t. Some programs also have surcharges for fuel, CPI escalators, extra fees for using busy airports, and many have varying peak-day surcharges. If you fly out of your primary service area, your fixed rate may no longer apply, and you may have to pay ferry fees and extra charges, so while some programs have global service areas, others are regional or national.
Deicing can run up to $10,000 per incidence, so if you are doing a lot of winter flying, it’s something you should consider when comparing jet cards
If you’ve mainly flown commercially, on a corporate jet or with friends, you may not have thought about deicing in terms of who’s paying for it. So you bought a jet card. Congratulations – you just made your life easier for you and whoever will be flying with you! As you sit in the FBO on a cold winter’s day and watch the truck pull up next to your jet, you might think, “Geez, I’m glad I’m not that guy on the boom lift. It must be cold up there!” You may not have realized that what was coming out of the hose was not just fluid, but money, possibly yours. Chances are you won’t find out about it until you get your monthly statement weeks late. I say possibly because some jet card programs include deicing and others don’t.