Private jet provider Wheels up announces its Pantone color debut and the official trademark of the brand’s iconic UP Blue
Wheels Up’s well-recognized blue is now official.
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Wheels Up Experience Inc. is the new name of Wheels Up Partners Holdings LLC following its July 2021 merger with Aspirational Consumer Lifestyle Corp. It continues to be known as Wheels Up.
In a 20-month span from 2019 through 2021, it acquired TMC Jets, tech platform Avianis, Delta Private Jets, Gama Aviation Signature, and Mountain Aviation.
Wheels Up’s well-recognized blue is now official.
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Increasing expenses continued to plague Wheels Up in 2022 as it recorded record revenues and higher prepaid block sales, countered by growing losses. It also made another executive change and announced discounted pricing on its King Air 350 fleet, a potential sign of things to come.