It's official: Wheels Up is moving its HQ to Atlanta

Wheels Up is leaving its New York headquarters for Atlanta where lead investor Delta Air Lines is based and it opened a Member Operations Center last year.

By Doug Gollan, February 17, 2024

The headquarters for Wheels Up in New York is on the market. It’s being advertised for immediate availability.

According to CBRE, the 28,876 square feet can fit 73 to 232 people.

Amenities in the building with panoramic views of the Hudson River include an Olly Olly food court and a restaurant from Michelin chef Marcus Samuelsson.

There’s a bike room, fitness, roof deck, and meeting facilities.

The price is negotiable but not listed.

A Wheels Up spokesperson tells Private Jet Card Comparisons, “We can confirm that our current office in Manhattan is on the market and that we are actively looking for new space.”

He continues, “With the opening of our Member Operations Center near DeKalb-Peachtree Airport just outside of Atlanta, we need less space in New York City and a more convenient location for those commuting to the office in the city.”

The spokesperson adds, “In connection with the closing of recent investments, the appointment of George Mattson, our CEO based in Atlanta, and the expansion of the operations center and leadership team, the establishment of our headquarters in Atlanta is an ongoing process and underway.”

Delta’s Wheels Up strategy

Last year, Delta Air Lines led a $500 million investment in Wheels Up.

It and its investing partners now control 95% of the flight provider.

Delta is based in Atlanta.

A slew of new executives have come from Delta and are located at the PDK facility.

Wheels Up went public via a SPAC IPO in 2021 amidst an acquisition spree and rapid growth.

Back then, the goal was to scale up and position itself as an Amazon of private aviation.

While the company beat revenue targets, losses increased as it struggled to integrate multiple operators during the Covid shutdowns and surge in demand.

However, Delta’s objective is to focus on selling private flights.

It wants to integrate Wheels Up’s flight program offerings to target corporate accounts and premium customers of the airline.

Over the past six months, Wheels Up has sold its management business to Airshare, licensed its Avianis technology platform, and spun out its aircraft brokerage unit.

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