New York, NY
Chief Financial Officer
Chief Customer & Marketing Officer
Chief Legal Officer
EVP & Chief Commercial Officer
Chief Digital Officer
Jet Card Hourly Rates
King Air 350i from $4,495, plus FET
Delta Air Lines, Aspirational Consumer Lifestyle, Avianis, Mountain Aviation, Gama Aviation Signature, Certares, Knighthead, Cox Enterprises
Wheels Up Experience was founded in 2013 by Kenny Dichter, and veterans of Marquis Jet Partners.
It is based in New York City.
Following a SPAC merger with Aspirational Consumer Lifestyle in July 2021, Wheels Up is a pure-play publicly traded private jet operator and broker.
It trades on the NYSE under the symbol UP.
Wheels Up Experience Inc. is the new name of Wheels Up Partners Holdings LLC following its merger with Aspirational Consumer Lifestyle Corp in July 2021, making it a public company.
It continues to be known as Wheels Up.
In a 20-month span through January 2021, it acquired TMC Jets, tech platform Avianis, Delta Private Jets, Gama Aviation Signature, and Mountain Aviation. In February 2022, it acquired Alanate Air Charter, adding 12 light jets.
The acquisition of Delta Private Jets made Delta Air Lines the largest shareholder in the company. (Review private jet fractional and membership company M&A activity with our PRIVATE AVIATION DEAL BOOK.)
Following Wheels Up’s IPO, Delta Air Lines remains the largest shareholder.
In November 2021, it retooled its membership program, increasing rates, minimums, and call-outs but maintaining the number of peak days.
It was revised again, effective June 2022.
Its changes, announced on Nov. 1, 2022, go into effect on Dec. 1, 2022.
It said it would launch a helicopter service via a partnership with Textron Bell in 2021. No further announcements have been made.
In May 2023, it announced a new reduced service area designed to cut losses.
In August 2023, it announced a $500 million Delta-led investment package following mounting losses, decreasing cash, and bankruptcy rumors.
The deal closed in September 2023.
At the same time, CFO Todd Smith was named Interim-CEO, replacing Dichter.
In August 2023, Delta named its CFO Dan Janki to be Chairman of Wheels Up, and in September 2023, Delta Board member George Mattson was named CEO, with Smith returning to his CFO role and Dichter exiting the board.
Wheels Up is publicly traded under the symbol UP. Delta Air Lines, Certares, which owns Internova, one of the nation’s largest luxury and corporate travel agencies, restructuring specialist Knighthead, and Cox Enterprises control 95% as of Sept. 2023.
Wheels Up has 12,000 members as of May 2023.
Wheels Up had $1.55 billion in revenues in 2022.
Wheels Up uses its fleet of owned and leased aircraft and third-party charter operators. In Oct. 2023, it sold its managed fleet to Airshare.
Wheels Up offers pay-as-you-go memberships starting at under $3,000.
Wheels Up offers capped hourly rates and dynamic pricing.