We’ve seen plenty of aggressive requests from companies that want positive coverage, but perhaps none as absurd as what we just got from JetSmarter — a startup that’s been called the “Uber for private jets”. In exchange for a demonstration of the service (a round-trip flight in the US), JetSmarter sent us an agreement that demands an uncritical puff piece. Read more…

About the Author Doug Gollan

I study and write about Ultra High Net Worth (UHNW) consumers, luxury travel, the business of luxury and private aviation, particularly jet cards