October 5, 2024
Flexjet, LLC today launched a new, multichannel brand campaign highlighting its pilots. The television commercials, print, and digital ads also showcase its Red Label by Flexjet program, including flight crews dedicated to a single aircraft allowing the crews and the passengers to get to know one another’s life stories. The TV commercials are designed to provide a glimpse into the luxury interiors of its Red Label fleet.
“Through this campaign, we will offer an inside look at the Flexjet experience from two very distinct points of view – those of flight crews and of their passengers,” said Flexjet Chief Executive Officer Michael Silvestro in a press release receiving by Private Jet Card Comparisons. He continued, “Having spent quite a bit of quality time with both groups, I can say I share that mutual admiration for both the pilots and the owners.”
The ad campaign includes two television spots set aboard Flexjet aircraft. The first speaks from the perspective of the Flexjet dedicated crew. It features a Flexjet captain sharing his admiration for the Flexjet owner’s accomplishments with the first officer. The tagline: “Flight experiences every bit as extraordinary as our Owners.”
The second spot’s point of view is the reverse – from the Flexjet Owner, who tells his colleague about the captain of the Gulfstream G650 on which they are flying, which speaks to his confidence in the pilot’s abilities while providing an exceptional travel experience. The second tagline: “The only thing more impressive than our aircraft are the pilots who fly them.”
According to the press release, private aviation ads usually focus on the jet itself and the idea of what the experience is like while the company’s new ad campaign “peels back the curtain and offers a first-person view of what it is like with Red Label by Flexjet.”
“Telling the fractional jet ownership story through the eyes of the pilot and passenger is an innovation never before attempted in our industry,” said Flexjet Vice President of Global Marketing Christopher Bero. “We crafted this narrative with such breadth and depth that we can engage our audience over a longer time frame than a traditional advertising campaign.”
The two main characters in these commercials, Captain Reynolds and Mr. Parker, were inspired by real Flexjet pilots and owners, the company said. In an adjoining social media campaign, Flexjet will showcase several of its real pilots. The TV spots will run on networks including CNBC, Bloomberg Television and Fox Business. The related social media spots will be posted on Instagram, Twitter, Facebook and LinkedIn. Targeted digital advertising will direct users to the campaign’s landing page, www.flexjet.com/the-story, where they can engage with further content, according to the release.
“This campaign underscores the personalized nature of the Flexjet experience,” said Silvestro. “Flexjet pilots may fly a successful entrepreneur one day, a famous athlete the next and a rock musician the day after that. Our owners may be flown by a captain who had a distinguished record as a military pilot or by one who has traveled the world and speaks four languages. At Flexjet, it’s the people who make the difference – both those in the cockpit and those in the passenger cabin.”
The company mainly focuses on fractional shares and leases, but currently offers jet card options aboard its Embraer Phenom 300 and Bombardier Challenger 350 fleet in 25 and 50-hour increments. Its 25-hour Phenom 300 card is priced at $161,976 plus the 7.5% Federal Excise Tax. You can read about Flexjet’s jet card programs in our Jet Card Insider report here.
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