Air Partner adds Dubai office

By Doug Gollan, November 11, 2019

The jet card and charter broker joins NetJets with its UAE expansion push

Jet card and charter broker Air Partner said it has opened a new office in Dubai as it looks to extend its Middle East presence as it seeks continued organic growth.

Last month, NetJets said it would open a Dubai office in early 2020. Air Partner offers brokered jet cards and private jet charter while NetJets focuses on fractional ownership, leases, and jet cards.

Jobby George returns to Air Partner

The office is located in the Dubai Multi Commodities Centre (DMCC). It is selling group charter, private jet on-demand charter, prepaid charter with its JetCard jet card, and freight. It also offers a variety of training and aviation safety management services, including fatigue risk management.

We see a wealth of opportunity, both in Dubai itself and the surrounding areas, and are excited about our future in the Middle Eastern market.

Mark Briffa, CEO, Air Partner

Air Partner said it has named Jobby George as general manager and head of the office. He returns after working with Chapman Freeborn in Dubai and India for nine years in a variety of positions.

The Dubai office is the fourth Air Partner office to be opened in the last 18 months. Others include Los Angeles in June 2018 and Houston and Singapore in early 2019.

Air Partner CEO perspective

Air Partner CEO Mark Briffa said in a press statement, “We are delighted to have opened an office in Dubai in line with our strategy to grow our global footprint and expand our reach beyond our established markets. Dubai is one of the world’s leading financial hubs and so it was a logical step for us to establish our first office in the Middle East here, given the range of sectors and customers that will benefit from our extensive portfolio of services.”

He added, “We see a wealth of opportunity, both in Dubai itself and the surrounding areas, and are excited about our future in the Middle Eastern market. It’s an exciting time for the city as it gears up for Expo 2020 Dubai next year and we look forward to being part of it as we support new and existing customers.”

Jet card news

Earlier this year Air Partner added fixed-rate, guaranteed availability jet cards for transatlantic flights, including a minimal 72-hour call-out for reservations.

It also has stopped publishing rates for its JetCard Sterling and instead now offers a single rate by cabin category. Previously, its two rates were based on jet age, but now it has just a single grouping or rate structure based on aircraft that meet its quality standards.

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