Priester Aviation unveils rebrand

The Chicago-based management company recently put a hold on new jet card customers

While Chicago-based Priester Aviation recently put a hold on taking new jet card customers, it is moving ahead with a rebrand.

According to a press release, “Priester Aviation’s ongoing quality improvement includes how it tells its story, both verbally and visually. A newly launched website rolls out an elegant, reimagined brand and refined mission, vision, and values.”

“Our focus on personalized customer travel experiences continues to deepen and evolve,” says Priester CEO Andy Priester. “Every interaction – whether in person with crew or online with our website – needs to enhance their journey.”

“The modern look and energy juxtapose with the heritage and reputation earned over the past 76 years. A new logo moves away from the earlier literal illustration of an eagle with outstretched wings to a stylized icon that will be displayed on everything from signage to wearables,” according to the management and charter operator.

George Priester founded the company in 1945 as a flight training school.

Priester now has 70 aircraft under management.

A new program for managed clients launched this summer with Jet Support Services, Inc. Parts & Leasing streamlines maintenance processes.

Priester’s Centerline jet card targets customers regionally across the U.S.