The new CMO joins Air Partner with deep experience in retail, consumer products, and philanthropic marketing
Jet card broker and diversified aviation provider Air Partner appointed Mark Aldridge as the chief marketing officer.
In his role, Aldridge oversees global strategic marketing operations with a core focus on the customer, digital, and brand.
The early stages of his career were spent in retail operations, before moving to UK Airport Operator BAA (Heathrow Airport Ltd), where he spent 11 years heading up marketing communications and events.
Aldridge has extensive retail sector experience. It includes Marks & Spencer and Signet Trading Ltd, with both the UK and international remits. He is a CIM Chartered Marketer. He’s also a long-term patron for Teenage Cancer Trust. Aldridge won numerous awards for marketing, digital and cause-related campaigns that he has created and led.
“Success in marketing takes creativity, enthusiasm, and resilience, and Mark Aldridge brings an abundance of each to Air Partner. With his years of success helping brands define, develop, and implement clear strategies across multiple channels, we are certain he will raise our marketing game and brand recognition as we continue to expand and elevate our services,” said Mark Briffa, the private aviation provider’s CEO.
Among his achievements is the transformation of Terminal 5 at Heathrow Airport in London into a showpiece for airport shopping. He launched Victoria’s Secret Beauty in Europe with a senior team from The Limited. He managed Eurotunnel retail marketing while the retail operation was under BAA’s ownership.
More recently, Aldridge consulted on a brand ambassador marketing strategy for multinational retailer Marks & Spencer. He also founded Memories that Matter. It’s an intimate event featuring a global icon who personally curates an entire experience in the form of their own private dinner party. It’s held in a very special location to an invite-only audience.