New private aviation research report provides consumer insights

The 2022/23 Jet Card Report covers on-demand charter, jet cards, membership, and fractional ownership trends based on direct consumer research.

By Doug Gollan, December 14, 2022

The 2022/23 Jet Card Report covers on-demand charter, jet cards, membership, jet sharing, and fractional ownership trends based on direct consumer research

New private aviation research based on feedback directly from consumers who fly privately is here. It covers what private aviation users want, the solutions they bought, and from what companies. And what did they think of the experience? Plus, what’s their outlook for future flying needs? It’s all in the 200+ pages of The Jet Card Report 2022/23 by Private Jet Card Comparisons.

Private Aviation Research Direct From Users

The report, in its second year, is the industry’s most comprehensive direct research from consumers who fly privately – asking about their private aviation needs as they are searching for the best solutions – and then what they bought, including which companies they considered, how much they spent, and satisfaction levels.

This exclusive direct-from-consumer research offers a trove of insights and data that are pertinent to marketing, sales, operations, and product development for industry providers and companies that support them.

The report provides data segmented by a variety of aspects, from booking window and flexibility to avoid peak days to types of aircraft used, requirements to upgrade or downgrade aircraft types, and openness to working with smaller companies. It includes dealbreakers, for example, WiFi, and much more.

New is segmentation for Very Light Jets, the specific number of days flyers say they will move their trips to avoid Peak Days, and interest in Sharing and Buying Seats on Private Jet Flights was added for this edition.

Below is the full outline of what’s contained.

Part 1 – What Private Aviation Buyers Want

Methodology

Total Responses: 802
Period: September 1, 2021, through August 31, 2022

What Private Aviation Buyers want is from Jet Card Decider 2.0 submissions from paid subscribers ($250/year) of Private Jet Card Comparisons submitted from September 1, 2021, through August 31, 2022. Jet Card Decider is an online form enabling subscribers to provide information about their flying needs and preferences, so Private Jet Card Comparisons can provide a custom analysis.

During that period, a total of 802 submissions requesting an analysis for flying in/from North America were received and provided the basis for this section of the report.

The level of confidence is the results is +/- 2% at 80% level of confidence, and +/- 3% at 95%.

Section 1 – What they want – Overview

1.0 Overview
1.0 How many hours do you expect to fly in the next 12 months?
1.1.a Expect to fly privately 50+ hours per year for the next 3 years
1.2 What type of aircraft do you want?
1.2.a Turboprop Flyers – Also Use
1.2.b Very Light Jet Flyers – Also Use
1.2.c Light Jet Flyers – Also Use
1.2.d Midsize Jet Flyers – Also Use
1.2.e Super Midsize Jet Flyers – Also Use
1.2.f Large Cabin Flyers – Also Use
1.3 What’s the minimum lead-time before departure you want for booking flights?
1.4 Are your plans likely to change in the last 48 hours?
1.5 Are you flexible to avoid peak days by moving your trip a day or two?
1.5.a How many days are you willing to move your trip to avoid peak days/blackout dates?
1.6 Do you want to upgrade or downgrade the size of aircraft based on need?
1.7 What type of pricing do you want?
1.8 Do you ever need more than one airplane at the same time?
1.9 Are you open to flying turboprops to save money?
1.10 Do you require a fully enclosed toilet?
1.11 Are you open to working with boutique/smaller providers?
1.12 Will you be flying unaccompanied minors?
1.13 Do you need guaranteed WiFi?
1.14 Are you interested in shared private flights/buying individual seats on private jet flights
1.15 Are you bringing pets?

Section 2 – Focus on the Light Jet Flyer

2.0 Focus on the Light Jet Flyer
2.1 How many hours do you expect to fly in the next 12 months?
2.1.a Expect to fly privately 50+ hours per year for the next 3 years
2.2 What aircraft types – additional to light jets?
2.3 What’s the minimum lead-time before departure you want for booking flights?
2.4 Are your plans likely to change in the last 48 hours?
2.5 Are you flexible to avoid peak days by moving your trip a day or two?
2.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
2.6 Do you want to upgrade or downgrade the size of aircraft based on need?
2.7 What type of pricing do you want?
2.8 Do you ever need more than one airplane at the same time?
2.9 Are you open to flying turboprops to save money?
2.10 Do you require a fully enclosed toilet?
2.11 Are you open to working with boutique/smaller providers?
2.12 Will you be flying unaccompanied minors?
2.13 Do you need guaranteed WIFI?
2.14 Are you interested in shared private flights/buying individual seats on private jet flights
2.15 Are you bringing pets?

Section 3 – Focus on the Super Midsize Jet Flyer

3.0 Focus on the Super Midsize Jet Flyer
3.1 How many hours do you expect to fly in the next 12 months?
3.1.a. Expect to fly privately 50+ hours per year for the next 3 years
3.2 What aircraft types – additional to super midsize jets?
3.3 What’s the minimum lead-time before departure you want for booking flights?
3.4 Are your plans likely to change in the last 48 hours?
3.5 Are you flexible to avoid peak days by moving your trip a day or two?
3.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
3.6 Do you want to upgrade or downgrade the size of aircraft based on need?
3.7 What type of pricing do you want?
3.8 Do you ever need more than one airplane at the same time?
3.9 Are you open to flying turboprops to save money?
3.10 Do you require a fully enclosed toilet when flying on light jets, VLJs and turboprops?
3.11 Are you open to working with boutique/smaller providers?
3.12 Will you be flying unaccompanied minors?
3.13 Do you need guaranteed WiFi?
3.14 Are you interested in shared private flights/buying individual seats on private jet flights
3.15 Are you bringing pets?

Section 4 – Opportunities for the Turboprop Market

Results of respondents who answered Yes to the question, “Are You Open To Flying On Turboprops To Save Money?”

4.0 Opportunities in the Turboprop market
4.1 How many hours do you expect to fly in the next 12 months?
4.1.a – Expect to fly privately 50+ hours per year for the next 3 years
4.2 What aircraft types?
4.3 What’s the minimum lead-time before departure you want for booking flights?
4.4 Are your plans likely to change in the last 48 hours?
4.5 Are you flexible to avoid peak days by moving your trip a day or two?
4.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
4.6 Do you want to upgrade or downgrade the size of aircraft based on need?
4.7 What type of pricing do you want?
4.8 Do you ever need more than one airplane at the same time?
4.9 Are you open to flying turboprops to save money?
4.10 Do you require a fully enclosed toilet when flying on light jets, VLJs and turboprops?
4.11 Are you open to working with boutique/smaller providers?
4.12 Will you be flying unaccompanied minors?
4.13 Do you need guaranteed WiFi?
4.14 Are you interested in shared private flights/buying individual seats on private jet flights
4.15 Are you bringing pets?

Section 5 – Opportunities for Boutique/Small Providers

Results of respondents who answered Yes to the question, “Are You Open To Working With Boutique/Small Providers?”

5.0 Opportunities for Boutique/Smaller Providers
5.1 How many hours do you expect to fly in the next 12 months?
5.1.a – Expect to fly privately 50+ hours per year for the next 3 years
5.2 What aircraft types?
5.3 What’s the minimum lead-time before departure you want for booking flights?
5.4 Are your plans likely to change in the last 48 hours?
5.5 Are you flexible to avoid peak days by moving your trip a day or two?
5.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
5.6 Do you want to upgrade or downgrade the size of aircraft based on need?
5.7 What type of pricing do you want?
5.8 Do you ever need more than one airplane at the same time?
5.9 Are you open to flying turboprops to save money?
5.10 Do you require a fully enclosed toilet when flying on light jets, VLJs and turboprops?
5.11 Are you open to working with boutique/smaller providers?
5.12 Will you be flying unaccompanied minors?
5.13 Do you need guaranteed WiFi?
5.14 Are you interested in shared private flights/buying individual seats on private jet flights
5.15 Are you bringing pets?

Section 6 – The Last-Minute Flyer – Respondent who want to book within 24 hours or less to departure

6.0 The Short-Window Booker – 24 hours or less
6.1 How many hours do you expect to fly in the next 12 months?
6.1.a – Expect to fly privately 50+ hours per years for the next 3 years
6.2 What aircraft types?
6.3 What’s the minimum lead-time before departure you want for booking flights?
6.4 Are your plans likely to change in the last 48 hours?
6.5 Are you flexible to avoid peak days by moving your trip a day or two?
6.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
6.6 Do you want to upgrade or downgrade the size of aircraft based on need?
6.7 What type of pricing do you want?
6.8 Do you ever need more than one airplane at the same time?
6.9 Are you open to flying turboprops to save money?
6.10 Do you require a fully enclosed toilet when flying on light jets, VLJs and turboprops?
6.11 Are you open to working with boutique/smaller providers?
6.12 Will you be flying unaccompanied minors?
6.13 Do you need guaranteed WiFi?
6.14 Are you interested in shared private flights/buying individual seats on private jet flights
6.15 Are you bringing pets?

Section 7 – The Planners – Respondents who book at least 7 days in advance

7.0 The Planners – Book at least 7 days in advance
7.1 How many hours do you expect to fly in the next 12 months?
7.1.a – Expect to fly privately 50+ hours per year for the next 3 years
7.2 What aircraft types?
7.3 What’s the minimum lead-time before departure you want for booking flights?
7.4 Are your plans likely to change in the last 48 hours?
7.5 Are you flexible to avoid peak days by moving your trip a day or two?
7.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
7.6 Do you want to upgrade or downgrade the size of aircraft based on need?
7.7 What type of pricing do you want?
7.8 Do you ever need more than one airplane at the same time?
7.9 Are you open to flying turboprops to save money?
7.10 Do you require a fully enclosed toilet when flying on light jets, VLJs and turboprops?
7.11 Are you open to working with boutique/smaller providers?
7.12 Will you be flying unaccompanied minors?
7.13 Do you need guaranteed WiFi?
7.14 Are you interested in shared private flights/buying individual seats on private jet flights
7.15 Are you bringing pets?

Section 8 – The Connected Flyer

Results of respondents who answered they require WiFi

8.0 The Connected Flyer – Must Have WiFi
8.1 How many hours do you expect to fly in the next 12 months?
8.1.a – Expect to fly privately 50+ hours per year for the next 3 years
8.2 What aircraft types?
8.3 What’s the minimum lead-time before departure you want for booking flights?
8.4 Are your plans likely to change in the last 48 hours?
8.5 Are you flexible to avoid peak days by moving your trip a day or two?
8.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
8.6 Do you want to upgrade or downgrade the size of aircraft based on need?
8.7 What type of pricing do you want?
8.8 Do you ever need more than one airplane at the same time?
8.9 Are you open to flying turboprops to save money?
8.10 Do you require a fully enclosed toilet when flying on light jets, VLJs and turboprops?
8.11 Are you open to working with boutique/smaller providers?
8.12 Will you be flying unaccompanied minors?
8.13 Do you need guaranteed WiFi?
8.14 Are you interested in shared private flights/buying individual seats on private jet flights
8.15 Are you bringing pets?

Section 9 – Focus on the Very Light Jet Flyer

9.0 Focus on the Very Light Jet Flyer
9.1 How many hours do you expect to fly in the next 12 months?
9.1.a – Expect to fly privately 50+ hours per year for the next 3 years
9.2 What aircraft types – additional to very light jets?
9.3 What’s the minimum lead-time before departure you want for booking flights?
9.4 Are your plans likely to change in the last 48 hours?
9.5 Are you flexible to avoid peak days by moving your trip a day or two?
9.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
9.6 Do you want to upgrade or downgrade the size of aircraft based on need?
9.7 What type of pricing do you want?
9.8 Do you ever need more than one airplane at the same time?
9.9 Are you open to flying turboprops to save money?
9.10 Do you require a fully enclosed toilet?
9.11 Are you open to working with boutique/smaller providers?
9.12 Will you be flying unaccompanied minors?
9.13 Do you need guaranteed WIFI?
9.14 Are you interested in shared private flights/buying individual seats on private jet flights
9.15 Are you bringing pets?

Section 10 – Democratizing and Flight Sharing

Results of respondents who answered they are open to shared private flights and by-the-seat options

10.0 Democratization and Flight Sharing
10.1 How many hours do you expect to fly in the next 12 months?
10.1.a – Expect to fly privately 50+ hours per year for the next 3 years
10.2 What aircraft types?
10.3 What’s the minimum lead time before departure you want for booking flights?
10.4 Are your plans likely to change in the last 48 hours?
10.5 Are you flexible to avoid peak days by moving your trip a day or two?
10.5.a How many days are you willing to move your trip to avoid peak days/blackout dates
10.6 Do you want to upgrade or downgrade the size of aircraft based on need?
10.7 What type of pricing do you want?
10.8 Do you ever need more than one airplane at the same time?
10.9 Are you open to flying turboprops to save money?
10.10 Do you require a fully enclosed toilet when flying on light jets, VLJs, and turboprops?
10.11 Are you open to working with boutique/smaller providers?
10.12 Will you be flying unaccompanied minors?
10.13 Do you need guaranteed WiFi?
10.14 Are you interested in shared private flights/buying individual seats on private jet flights
10.15 Are you bringing pets?

Part 2 – What They Bought, Their Experiences, and Future Plans

This section is based on 571 paid subscribers of Private Jet Card Comparisons who completed a subscriber survey conducted between July 25, 2022, and Sept. 12, 2022. A donation of $10 to the subscribers’ choice of Homes For Our Troops or Feeding America was made for each completed survey.

Level of Confidence:
80%: +/- 2%
95%: +/- 3%

11.1 Newcomers – How do you expect your private flying to change after the COVID-19 pandemic is over?
11.2 Existing Flyers – How do you expect your private flying to change after the COVID-19 pandemic is over?
11.3 All Flyers – Post-COVID-19 flying compared to prior pre-COVID-19
11.4 Reasons to fly privately
11.5 Service Issues
11.6 What are your current private aviation solutions?
11.7 Approximately how much was the deposit of your last jet card/membership purchase?
11.8 Satisfaction with Current Provider
11.9 What was negotiated
11.10 Consideration, Purchase
11.11 Total Jet Active Card Customers
11.12 First-Time Jet Card Customers
11.13 Considered, But Didn’t Purchase
11.14 Conversion
11.15 Pipeline (Didn’t buy/Still considering for the future)
11.16 Are you considering changing providers?
11.17 Reasons for changing provider
11.18 Airline/Airport service issues impact on private aviation usage

For more information or to purchase the jet card report, please see this page.

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