Magellan Jets acquires digital private marketplace Stellar Labs

Boston-based jet card and on-demand charter broker Magellan Jets wants to streamline the sourcing and quoting process via the tech provider purchase.

By Doug Gollan, October 17, 2023

Boston-based jet card and on-demand charter broker Magellan Jets made a surprise acquisition, announced yesterday during the National Business Aviation Association conference in Las Vegas.

It has acquired Stellar Labs, a technology provider that has been working for a decade towards creating a digital marketplace linking operators of private jets, brokers, and consumers with real-time availability and hard quotes, in other words, real prices instead of estimates.

According to the press release, “This acquisition will not only streamline the private jet card and charter flight quoting process but also enhance trip planning and Magellan Jets’ commitment to redefining the private aviation experience.”

“Integrating Stellar’s AI capabilities marks a quantum leap in private jet service delivery. This collaboration positions us to exceed and elevate the expectations of our private aviation guests, ushering in an era of unprecedented efficiency and profitability. At Magellan Jets, we recognize the critical need for digital transformation in the aviation industry, and acquiring Stellar’s platform strategically positions us to leverage advanced technologies and ensure our competitiveness and continued growth for years to come,” says Magellan Jets Co-Founder and CEO Joshua Hebert.

The Stellar marketplace is an “independent, business-to-business, online exchange for business aviation. In addition, we provide industry-leading technology solutions for pricing, charter quoting, customer interactions, and analytics. This combination is unique in the industry and delivers exceptional benefits to charter operators, brokers, and corporate flight departments.”

The California-based company “offers a suite of advanced solutions for business aviation that meets operators’ needs for charter quoting, off-fleet sourcing, and data analysis.”

Executives of Magellan Jets say that Stellar will continue with normal operations serving other brokers.

Magellan Jets boosts leadership

The deal follows a series of executive-level hires designed to boost the management team.

Former Marquis Jet and Wheels Up Chief Technology Officer Terrence Truta joined Magellan Jets in September in a similar position.

Magellan plans to operate the company as an independent provider of services to its Preferred Network of leading aviation partners while also leveraging its leading AI technology to power the upcoming relaunch of its mobile app and website.

It says, “Private jet enthusiasts can look forward to an intuitive, real-time private jet card and charter flight experience. The robust backend capabilities will also deliver consistent monitoring of alternate flight options, ensuring a seamless journey even amidst unforeseen interruptions.”

Truta adds, “Crafting the ideal private aviation solution is both intricate and nuanced. With Stellar’s advanced AI capabilities at our disposal, we’re primed to offer private jet clients real-time, bespoke solutions to deliver a best-in-class travel experience.”

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