Jet Aviation unveils new corporate video

‘The Effort Behind Effortless’ is Jet Aviation’s new corporate overview for the General Dynamics-owned private aviation services company.

By Doug Gollan, March 6, 2024

“The Effort Behind Effortless” is the new corporate video from Jet Aviation.

The two-minute film gives a behind-the-scenes glimpse of different aspects of its business.

Vignettes showcase booking a charter flight, aircraft management, MRO services, and its network of FBOs.

The General Dynamic unit is currently selling its dynamic pricing jet card.

Its fixed-rate product, suspended during the Covid-demand surge, is only available on a bespoke basis.

“Since 1967, Jet Aviation has been crafting flight in its smoothest form. From one hangar in Basel, Switzerland, to some 50 locations worldwide. Maintenance to management, completion to charter, countless hours of expertise creating an experience so easy, it seems effortless,” Jet Aviation President David Paddock wrote in an accompanying email.

He continued, “Discover the attention to detail that goes into crafting a seamless customer journey across all of our lines of business.”

Watch the video.

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