Amalfi Jets rebrands membership program

The Amalfi Reserve Program becomes Amalfi Jets’ entry-level membership with dynamic pricing.

By Doug Gollan, July 9, 2024

After revamping its jet card last month, Amalfi Jets has changed its membership program.

According to the press release, “The Amalfi Reserve Program has undergone a major overhaul, with the private jet charter provider relaunching it as an exclusive social membership with members granted the ability to book flights, access empty-leg flights, and benefits with its portfolio of lifestyle and hospitality partners.”

The Amalfi concierge team also assists with restaurant and hotel reservations.

Reserve members receive free VIP expedited entry to TAO Beach Club, Marquee Day Club, OMNIA, and Hakkassan, among other perks.

No tickets are required and Members can simply book a reservation in-app.

The program continues with its $500 fee.

However, fixed rates are now limited to the broker’s jet card offering.

Amalfi plans to host monthly exclusive events dedicated to its Reserve members.

Founder and CEO Kolin Jones says, “The Amalfi Reserve Membership is now being positioned as a social membership for those who prioritize the ancillary benefits of our company, empty legs, and one-off charter flights.”

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