Equinox Charter rebrands membership, adds 4Air offset option

U.K.-based private jet charter broker Equinox Charter has added a carbon and emissions offset option to its Beyond membership program.

At the same time, it has renamed it as Beyond Balance.

The program, launched last year, enables credits to be earned and redeemed across a host of travel-related services beyond private aviation, booked through sister Equinox Travel.

The new feature enables clients to accrue credits to redeem against future travel.

They can also directly offset carbon and other emissions associated with their private flights.

4Air provides carbon offsetting solutions supporting independently verified environmental projects.

4Air offsets go beyond carbon emissions, accounting for water vapor and contrails.

An additional option enables flyers to reduce their carbon footprint via sustainable aviation fuel.

Managing Director Elliot Bottomley says, “By implementing Beyond Balance, we’re redefining what it means to reward our clients.”

He continues, “Our program offers a unique choice about how rewards are redeemed – a meaningful opt-out mechanism for reducing the environmental impact of travel, alongside the opportunity to enhance passengers’ travel experiences.”

Equinox Charter Beyond Balance

Clients accrue rewards with each air charter booking.

Clients select their preferred reward at the booking stage: carbon and emissions offsetting or Beyond Rewards credits.

Emissions offsetting contributions are managed through 4AIR, supporting verified environmental initiatives.

Beyond Rewards credits are tracked by Equinox.

They can be redeemed through Equinox Charter and Travel for various services or upgrades.