George J. Priester Aviation is merging four companies under its umbrella into a single name, Priester Aviation.
George J. Priester Aviation has decided to retire its name and unite its brands under a single name: Priester Aviation.
In addition to the umbrella company, the merger will include four other brands it owns.
Meanwhile, Priester’s newest additions, Elite Jets and MaxAir, will keep their names.
Other than the umbrella company, the companies to be unified are Priester Aviation, Mayo Aviation, Hill Private Aviation, and Omni Private Aviation.
The two newest additions to the company, Elite Jets and MaxAir, which were acquired last February, will maintain their brand names while adding Priester as a co-brand.
In a press release, Priester said that its brands would unite under one name and one service standard across their bases in Chicago, Denver, Atlanta, and Tulsa.
“We’ve always been proud of what the Priester name means in aviation,” said Brent Moldowan, CEO & President of Priester Aviation.
Moldowan continued:
‘As the Mayo, Hill, and Omni names transition, their owners will find in Priester what they have always had: a relationship built over decades, rooted in trust and built to grow with them, wherever their aviation journey takes them next.’
The transition will take months and will give clients the same experience at all their bases, according to the company.
“The short answer is that the business itself was already unified — the brand names just hadn’t caught up,” a Priester spokesperson told Private Jet Card Comparisons on why the company decided to merge the brands.
The spokesperson said the four already operate as one company, sharing operations across locations.
Formalizing their unification, then, would better represent the company to customers and the market.
MaxAir and Elite Jets will continue to use their own names followed by “a Priester company.”
The spokesperson said this is because the two operators have different models.
Priester Aviation branded companies focus on aircraft management for jet owners and charter.
MaxAir and Elite Jets operate owned fleets and are fully charter focused.
Per the latest FAA data, MaxAir and Elite Jets have 12 Phenom 300 light jets on their charter certificate.
The spokesperson said the Embraer light jets will support the company’s jet card offering.
Priester had previously announced it would acquire Sunrise Jets, a New York-based jet operator and maintainer.
The spokesperson says that the deal was not finalized and will not go through.
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